You have some great news to share and, with the help of our blog post on how to draft a press release, you’ll have a story ready to issue. But with so many media outlets, from regional and national newspapers to interest specific blogs, where should you send it? Here are my tips on how…
Want press coverage for your business, but aren’t sure where to start? A press release is the quickest way to get your business successes in front of journalists. Here are our handy tips on how to write an effective press release. Know Your Audience Who is your story aimed at? Knowing the type of media…
If you have a shoestring marketing budget, it’s essential to be a bit more creative to see how far your budget will stretch. For product marketers, one of your objectives could be getting free (and positive) publicity for your product. You will be pleased to hear that you don’t have to spend millions to get…
The rise of online shopping has seen a huge shift in the way that consumers seek information, meaning that traditional PR is not the only way to run a successful campaign. Think about when you purchase something online, where do you go for further information? Rather than trusting what a company says about their own…