For many businesses and brands, influencer marketing is becoming the go-to activity for new product launches, spreading their messaging and attempting to grow their awareness via social media. The practice itself, however, is in its’ infancy, and often a brand will understand that they may need to delve into the world but are not sure…
What Is Influencer Marketing? Influencer Marketing is where you use an individual’s influence to amplify your business message or campaigns. This can be through a number of mediums. It is a relationships based co-operation, and not just solely a monetary partnership. The popularity of using influencers in marketing campaigns has increased rapidly over the past…
With sharp insights into ecommerce, Ian Lockwood of Boom shares his rules for winning at Ecommerce SEO, highlighting the importance of identifying and fixing tech issues, alongside incorporating deep and broad content in order to improve click through rates. With Google making it more and more difficult for brands to see click through without having…
Think the run up to Christmas is the peak for retail and eCommerce sales? Think again. Seasoned search marketing professional Simon Jacobson of Bing has been examining the numbers. December’s traditional peak in sales has now been usurped by an American import, as Black Friday (followed closely by Cyber Monday) has helped to create…
E-Commercial 2017’s highly anticipated keynote speech came courtesy of Sabrina Garufi, Agency Development Manager at Google, helping UK agencies on all aspects of their digital activity, with a particular emphasis on growth. Plane, train, car or bus, followed by the short walk into the building, Sabrina begins with a real world comparison of how we…
The UK’s brightest minds in digital marketing gathered in Leicester once again for our annual E-Commercial Conference yesterday, sharing the latest techniques in PPC, SEO, PR and Social Media. Held at Leicester Racecourse, we brought the biggest names to the city, including Google and Bing, to offer e-commerce SMEs, in-house marketeers and our agency peers…
From little acorns, mighty oaks do grow and this was certainly the case for our annual E-Commercial conference, which closed the Leicester Business Festival on Monday 31st October. With both Google and Bing representatives among the event’s 10 speakers, along with key players from the world of paid, search and social, the conference offered the…
The rise of online shopping has seen a huge shift in the way that consumers seek information, meaning that traditional PR is not the only way to run a successful campaign. Think about when you purchase something online, where do you go for further information? Rather than trusting what a company says about their own…
The Anicca Digital team headed to one of the biggest events in the SEO calendar last week, Brighton SEO, to ensure we’re up to speed on the industry’s latest advice, techniques and findings. As part of the PR and Content team here at Anicca, I soaked up anything and everything content and links-related, looking…
