PR and Content Marketing are disciples offered by Anicca as part of its digital marketing support offer. During the Leicester Digital Live Conference in February, we introduced what PR is, what Content Marketing looks like, and how the two work effectively together. Defining PR According to the UK’s Chartered Institute of Public Relations, PR is:…
Welcome to part two of our blog series on how to maximise your digital marketing activities during COVID-19, with tips from Anicca Digital MD, Ann Stanley, who recently presented a webinar on the subject to Leicester University’s Innovation Hub as part of its Innovation Friday series. We’ve pulled together the key takeaways from the webinar…
Do you want to know how to maximise your digital marketing activities right now? Our MD Ann Stanley recently teamed up with Leicester University’s Innovation Hub, to host a webinar on the subject as part of its Innovation Friday series. Rather than battening down the hatches, Ann offers tips on maintaining a marketing presence even…
As we settle into week five of the UK’s COVID-19 lockdown, the Anicca Digital team is still working hard behind the scenes to adapt our clients’ marketing activities to new audience habits. At the start of lockdown we shared advice in our blog post Managing Your Digital Marketing Strategy During the COVID-19 Outbreak. And since…
You have some company news and you’re keen to share it, but how do you know if it’s worth sharing beyond your owned media channels? News that may make a good blog post or interesting tweet isn’t necessarily going to interest a wider audience. A journalist’s job is to create content that is relevant to…
As the biggest SEO conference in the north, SearchLeeds has grown into a major event in the digital marketing calendar. Whatever your speciality – Content, Tech, PR, Paid Advertising – there’s something for all disciplines and all knowledge levels, making it a useful day out for both in-house and agency marketers. If you missed out on attending the conference, here are the top…
Consumers are becoming more mindful of every purchase they make and are looking into ways in which they can reduce their everyday effects on the environment. The Conscious Consumer is a key trend for 2019, with environmental impact being at the forefront of many consumers’ purchasing decisions. With this in mind, every company should be…
Forget using separate approaches for SEO and PR. For a successful campaign that delivers maximum coverage with added SEO benefits, you need an integrated approach from the start. PR coverage is essential for building brand awareness, but it can also support the type of quality link building that is essential to SEO, while bringing additional…
In the age of instant news and trial by Twitter, PR campaigns can go viral quickly, but not always for the right reasons. Whether you’re looking for inspiration for your 2019 campaigns or want to ensure your brand doesn’t make a PR faux par, it’s worth taking a look at our winners and losers of…
Fashion and beauty brands have long known the benefits of working with bloggers. With influencer marketing offering a return on investment 11 times higher than that of traditional marketing methods*, such as TV and print, it’s easy to see why marketers are putting big budgets behind blogger partnerships. Consumers are also beginning to rely heavily…
