Right now, artificial intelligence systems are forming opinions about your business, telling stories about your products, and influencing potential customers—and you have absolutely no control over the narrative they’re spinning. At EPIC25, Dixon Jones, from Waikay, delivered a wake-up call that should worry every marketer relying on traditional SEO strategies. The game has changed….
The digital marketing world loves its acronyms, but few carry the transformative weight of GSO – Generative Search Optimisation. While the industry obsesses over the latest algorithm updates and ranking factors, a fundamental shift in how users discover and consume information is quietly reshaping the entire search landscape. At Anicca Digital’s EPIC25 conference, James Allen…
What happened in SEO in 2023 2023 has been a whirlwind for most SEO professionals. In a continually evolving industry, 2023 has seen multiple algorithm updates, new technologies, and numerous innovations. In this blog post, we will summarise the most noteworthy changes we’ve seen in the industry and also discuss what tips and SEO strategies…
What’s new in search this April? New crawl bots and a new search engine from Google. Information revealed regarding Google SpamBrain. During April 2023, these are some of the highlights so far: New Google Crawler for R&D Tasks Search Marketers are Utilising AI More and More Google Working on New Search Engine Google to Remove…
Are you looking to learn more about SEO & PPC keyword research? We’ve compiled a two-part guide to using keyword and keyphrase research for your PPC and SEO campaigns, covering everything from what keywords are and why they are essential to understanding search intent and combining short-tail & long-tail keyphrases. Read on to get…
What’s new in search this March? More comments from Google on Bard AI, core algorithm updates and upgrades for Search Console. During March 2023, these are some of the highlights so far: Clicks and Impressions Data in Search Console for Products Whitespark Surveys 2023 Local Search Ranking Factors Bard Won’t Often Link to Information…
What’s new in search this February? New techniques for Performance Max optimisation, the arms race for AI-assisted search and 301 redirect insights. During February 2023, these are some of the highlights so far: Performance Max for Lead Generation 301 Redirects Work Best for Close 1:1 Content Matches Publishers Express Concern Regarding AI-Powered Search Google to…
SEO News January 2023 SEO News November 2022 SEO News October 2022 SEO News September 2022 What’s new in search this January? Google release new Cloud Platform AI Tools, SEOs adopt ChatGPT, Shopify release Commerce Components and more. During January 2023, these are some of the highlights so far: New Google Cloud AI Tools for…
SEO News November 2022 SEO News October 2022 SEO News September 2022 SEO News August 2022 What’s new in search during November? Google expands regional crawling and tests Reward Ad Gate program. Shopify becomes a search engine and marketplace. During November 2022, these were some of the highlights: Googlebot Capable of Crawling from Outside the…
SEO News September 2022 SEO News August 2022 SEO News July 2022 SEO News June 2022 Latest search and SEO news from September 2022. Search on Showcase updates from Google, Google Ads issues, Google PID removal features and more. During September 2022, these are the main news items and updates: Search on Showcase: Google Maps…