Audits to Understand Changes in Web Traffic, Leads & Sales + Impact of Covid & Cost-of-Living Crisis
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Audits to Understand Changes in Web Traffic, Leads & Sales + Impact of Covid & Cost-of-Living Crisis

ByAnn Stanley

Insight Audits are a series of discovery projects that allow you to understand what is happening on your website, in your sector (your competitors) and within the economy*. These audits require the use of your own first-party data, such as Analytics but they often require the use of third-party tools, some of which you may…

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5 Assumptions About your Online Traffic

ByJess Goodridge

Andraz Stalec, of Red Orbit, reminds us that, “Increasing amounts of users are staying on Google.” Assumption 1: Most loyal users come from direct traffic. We’ve long thought this was the case, but it’s more common today seeing channels like paid search, organic search and email marketing are outperforming direct traffic.   What can we…