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12 Things We Learnt At E-Commercial 2018

Experts in e-commerce and digital marketing brought their knowledge to Leicester yesterday for our annual E-Commercial Conference, sharing the latest updates in Paid Search, Organic Search, Social Media and Content. Big names including Sky and Thorntons Ferrero were among the speakers sharing their expertise in increasing web traffic and customer retention. Held at Leicester Racecourse,…

Shopping Feed Optimisation
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E-Commercial 2018 – Successful Product Feed Optimisation

John Cave is Director of Shoptimised, a feed management software giving full control over product feed optimisation. He was at E-Commercial 2018 to share his top tips on optimising your product feed to improve click through rate, reduce wasted spend and increasing return on spend.     What is Product Feed Optimisation? It is a process…

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2015 Practical Guide to google Shopping and PLA’s (Product Listing ads) – presented to SEMrush

Ann Stanley was asked by to present a webinar on Google Shopping ads for SEMrush – a leading provider of competitive intelligence tools for search and display marketing.  You can link through to the video of the hour long seminar on the 7th May 2015, or download the presentation from Slideshare. The presentation included practical…

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The Benefits of Using Channel Advisor for Ecommerce Management

Channel Advisor is a system which basically runs multi-channel ecommerce platforms for you and helps you to tailor your product so that anyone anywhere can find it, and you. This week we’ve asked our ecommerce guru Darren Wynn what he believes the benefits of using Channel Advisor are. Basically, we’ve asked him why Channel Advisor is…