2015 Practical Guide to google Shopping and PLA’s (Product Listing ads) – presented to SEMrush

Ann Stanley was asked by to present a webinar on Google Shopping ads for SEMrush – a leading provider of competitive intelligence tools for search and display marketing.  You can link through to the video of the hour long seminar on the 7th May 2015, or download the presentation from Slideshare.

The presentation included practical tips on:

1) Importance of using Shopping ads for eCommerce sites

2) Product feeds from your website

3) Best practice on setting up your campaigns, ad groups and product groups

4) How to avoid possible pitfalls and account disapproval

5) Top tips and methods to improve your results

6) What’s new and what’s coming soon


Get practical tips on Google Shopping ads and PLA’s

Link to the webinar here:


Download the pdf from here:

Using Shopping ads – SEMRush

Watch the Slideshare presentation here:

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