If you are like the Anicca Digital team, you will use your downtime to scour the internet for the best Black Friday deals. Once a way of celebrating the holiday period after Thanksgiving in the USA, Black Friday became popular over the pond in 2010 when Amazon brought the phrase, and the bargains to…
In digital marketing, the power of technology is an undeniable game-changer. Among the myriad technological advancements, the rise of Artificial Intelligence (AI) stands out for its transformative impact in recent months. Chat GPT and General AI (GAI) are AI-driven tech innovations reshaping how we strategise, execute, and evaluate digital marketing efforts, and even help…
What is Public Relations? In an increasingly digital world, Public Relations, or PR, has undergone and is part of, a radical transformation. Many people view traditional PR as the cornerstone of media outreach, but it rubs shoulders with its dynamic counterpart, digital PR. Both approaches aim to build and maintain a positive public image…
When Chat GPT burst onto the scene in November 2022, it’s fair to say that those who may not have considered the impact of Artificial Intelligence (AI) suddenly sat up straight. AI has been around for a while, so why did Chat GPT cause a particular stir? The makers of Chat GPT, OpenAI, trained…
Rewind 30 years, and the discussion around “traditional PR” vs. “digital PR” didn’t really exist. The function of “PR” or “Public Relations” was for brands to raise awareness by being spoken about in the local press (newspapers), on the radio, or even on television. Although the definition of PR hasn’t changed much in that time,…
Do you have a nose for news and penchant for publicity? At Anicca Digital we are searching for a fantastic mid-level PR Account Manager to strengthen our PR and Content team. Joining our 4-strong PR and Content team, we’ve created this role in response to a number of account wins for the agency. You will…
PR and Content Marketing are disciples offered by Anicca as part of its digital marketing support offer. During the Leicester Digital Live Conference in February, we introduced what PR is, what Content Marketing looks like, and how the two work effectively together. Defining PR According to the UK’s Chartered Institute of Public Relations, PR is:…
Quick Links: What is Public Relations? What makes a story newsworthy?: Digital PR tips Create your first PR Campaign plan What is Public Relations? What is Public Relations? Many of us probably think we know a bit about Public Relations (PR) and it’s fair to say that in the age of the spin doctor, it’s…
As we settle into week five of the UK’s COVID-19 lockdown, the Anicca Digital team is still working hard behind the scenes to adapt our clients’ marketing activities to new audience habits. At the start of lockdown we shared advice in our blog post Managing Your Digital Marketing Strategy During the COVID-19 Outbreak. And since…
You have some company news and you’re keen to share it, but how do you know if it’s worth sharing beyond your owned media channels? News that may make a good blog post or interesting tweet isn’t necessarily going to interest a wider audience. A journalist’s job is to create content that is relevant to…