Editorial Calendar

Get your message to the right audience at the best time through effective campaign planning.

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Using Planning to Help Your Campaigns Go Further

At Anicca Digital we pride ourselves by working in partnership with our clients. At set up stage, we take our time to get to know what it is you are looking to achieve, how you can get there and what your KPIs are to measure effectiveness.

We carefully research what topics will keep you on page one or at the top of the news agenda. We then plan when and where your content will be placed via a well-researched content calendar.

Having a well-designed plan will help guide your company’s marketing efforts to meet and exceed its targets. By using a content calendar your business will be better able to visualise its content to build structured content with a flow.

A content calendar provides full transparency of the PR outreach plan and enables us to be proactive, and also manage reactive communications for your business, product or brand.

Your content outreach stored in one accessible place

Content planning is a strategic approach that will allow your business to create and distribute valuable content that is relevant and consistent to your targeted audience.

Our content calendar tools will keep you organised and on track so you can better execute your marketing strategy and keep track of you performance.

Improve Consistency

One of the benefits of a content calendar is being able to see at a glance when there are gaps, or when channels are going to be overloaded so we can quickly adjust outreach to ensure alignment.

Sync Your Message

If your message is relevant for more than one channel this can be highlighted and planned, clearly identifying the time that your content will go live, the tone and message.

Target Your Audience

We will identify and plan when the right times to share your message is most appropriate and on which channels, so that your target audience hears from you on a regular basis.

Content Optimisation

We plan the most suitable time for your content to go live and that each channel will have its own interesting and sharable content across the course of your campaign or activity.

The Anicca Digital PR team live and breathe content and have extensive industry experience and knowledge to support your campaigns, utilising the most effective content marketing techniques to achieve your objectives.

Contact us today to learn more about how we can support your business with an effective communications programme, including building a robust content calendar, press outreach and gaining online visibility.

Why Anicca?

Our partnership approach means we will become a seamless part of your communications outreach, working with your suppliers, stakeholders and internal team to deliver the most effective PR. For instance, working with the UK’s number one network for Quality Pallet Delivery, Pall-Ex, our team help keep its online profile visible by working with the partner network to create meaningful and relevant case study content and press releases.

To ensure the business stays front of mind, we identify media opportunities for spokespeople throughout the year – in addition to supporting regular news items and content online and across trade and regional press.

We deliver a two-pronged approach, proactively identifying opportunities and working to a pre-defined strategy, but also reacting to opportunities which will maintain share of voice. This is sometimes required to manage issues on your behalf, using our reputation management services to field issues or ad-hoc queries.

Our listening tools help us to identify industry trends and conversations that can help shape your narrative and ensure your brand is front of mind, using established PR techniques to cut through the noise. We also seed news, using data and insights to build your campaign message and outreach.