42% Improvement in Bounce Rate
At Anicca Digital we pride ourselves by working in partnership with our clients. At set up stage, we take our time to get to know what it is you are looking to achieve, how you can get there and what your KPIs are to measure effectiveness.
We carefully research what topics will keep you on page one or at the top of the news agenda. We then plan when and where your content will be placed via a well-researched content calendar.
Having a well-designed plan will help guide your company’s marketing efforts to meet and exceed its targets. By using a content calendar your business will be better able to visualise its content to build structured content with a flow.
A content calendar provides full transparency of the PR outreach plan and enables us to be proactive, and also manage reactive communications for your business, product or brand.
Our partnership approach means we will become a seamless part of your communications outreach, working with your suppliers, stakeholders and internal team to deliver the most effective PR. For instance, working with the UK’s number one network for Quality Pallet Delivery, Pall-Ex, our team help keep its online profile visible by working with the partner network to create meaningful and relevant case study content and press releases.
To ensure the business stays front of mind, we identify media opportunities for spokespeople throughout the year – in addition to supporting regular news items and content online and across trade and regional press.
We deliver a two-pronged approach, proactively identifying opportunities and working to a pre-defined strategy, but also reacting to opportunities which will maintain share of voice. This is sometimes required to manage issues on your behalf, using our reputation management services to field issues or ad-hoc queries.
Our listening tools help us to identify industry trends and conversations that can help shape your narrative and ensure your brand is front of mind, using established PR techniques to cut through the noise. We also seed news, using data and insights to build your campaign message and outreach.