At Anicca Digital we pride ourselves by working in partnership with our clients. At set up stage, we take our time to get to know what it is you are looking to achieve, how you can get there and what your KPIs are to measure effectiveness.
We carefully research what topics will keep you on page one or at the top of the news agenda. We then plan when and where your content will be placed via a well-researched content calendar.
Having a well-designed editorial calendar will help guide your company’s marketing efforts to meet and exceed its targets. By using a content calendar, your business will be better able to visualise its content to build structured content with a flow.
A content marketing calendar provides full transparency of the PR outreach plan and enables us to be proactive, and manage reactive communications for your business, product or brand.
Content planning is a strategic approach that will allow your business to create and distribute valuable content that is relevant and consistent to your targeted audience.
Our marketing content calendar tools and templates will keep you organised and on track so you can better execute your marketing strategy and keep track of your performance.
One of the benefits of an editorial calendar template is being able to see at a glance when there are gaps, or when channels are going to be overloaded so we can quickly adjust outreach to ensure alignment.
If your message is relevant for more than one channel this can be highlighted and planned in a PR calendar, clearly identifying the time that your content will go live, the tone and message.
We will identify and plan when the right times to share your message is most appropriate and on which channels, so that your target audience hears from you on a regular basis.
We plan the most suitable time for your content to go live and that each channel will have its own interesting and sharable content across the course of your campaign through a bespoke marketing calendar template.
The Anicca Digital PR team live and breathe content and have extensive industry experience and knowledge to support your campaigns, utilising the most effective content marketing techniques to achieve your objectives.
Contact us today to learn more about how we can support your business with an effective communications programme, including building a robust content calendar, press outreach and gaining online visibility.
Our partnership approach means we will become a seamless part of your communications outreach, working with your suppliers, stakeholders and internal team to deliver the most effective PR.
We deliver a two-pronged approach, proactively identifying opportunities and working on a pre-defined strategy, but also reacting to opportunities which will maintain share of voice.
To ensure the business stays front of mind, we identify media opportunities for spokespeople throughout the year – in addition to supporting regular news items and content online and across trade and regional press.
This is sometimes required to manage issues on your behalf, using our reputation management services to field issues or ad-hoc queries.
All of this is supported by our research and editorial content calendars to ensure we can be proactive or reactive at the same time.
Our listening tools help us to identify industry trends and conversations that can help shape your narrative and ensure your brand is front of mind, using established PR techniques to cut through the noise. We also seed news, using data and insights to build your campaign message and outreach. Contact us today to find out more.
42% Improvement in Bounce Rate
50% Increase in Conversions
Rank #1 for the Keyword “Sofa”
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Anicca Digital 1 Abbey Gate LeicesterLE4 0AA