PR & Media Relations

Expert insights across an ever changing media landscape

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Your Media Relations Expert

Reaching your audience using the right publications all starts with your story. We use this to produce news items for the media, issue press releases, statements and articles that are relevant and will create an impact.

Our outreach may also support your business during a product launch, deliver financial results, expansion news, or provide details behind a new initiative.

Let Anicca Digital’s experienced PR team use their skills and insights to get your business the right coverage to reach your target audience at the right time via the right publications across B2B and B2C outlets.

The team’s little black book of journalists covers editors, news teams, and the wider features team who are interested in your stories, not forgetting influencers and bloggers.

Managing Your News Agenda

Having a positive brand reputation and an expert media relations team is vital to your business’s success. In today’s digital-first society, business can be targeted with fake news or the need to develop an immediate response to the press which require the support of an experienced press team.

Media relations is not just about calling a journalist and expecting to generate coverage. Our approach goes much deeper, forming contacts and building a positive reputation by providing relevant and timely content which will benefit their readers, viewers, or listeners.

Media placement

We will advise you on the best media outlets for your story, depending on the angle, with consideration around the type news, feature and timescale implications, whether B2C or B2B.

Media training

We train you to confidently respond to tricky questions and press curve balls, so you get your point across. We support spokespeople with the creation of key messages, stats, and soundbites.

Press Distribution

We use specialist media distribution channels to target individual journalist contacts to support our story pitch and generate your business maximum coverage.

Current News

Our newsroom facility is an always-on approach which helps us to identify opportunities for coverage and press soundbites on your behalf.

From ideation to project delivery, reporting and analytics, Anicca’s PR team work seamlessly to achieve your objectives. We are master story tellers, but are also at home crafting quick fire messages.

We identify the nub of the story and will advise you which outlets will feature it. And we can create assets to support your message, illustrating it using infographics or creating content for your Facebook page.

Why Anicca?

Why is Anicca the go-to for media relations? Our talented team is made up of content writers who optimise copy so its more visible online, plus experienced PR professionals who can handle press queries and also get to the nub of the story quickly and effectively.

This is all achieved under one roof, utilising other teams in the agency if required. We have an agile approach and seek to improve your reputation and credibility in the long term through effective PR techniques and top-class media relations.