At EPIC25, Dan Bond, from RevLifter, presented compelling evidence that challenges everything we thought we knew about promotional strategy. Their research, spanning thousands of customer journeys and developed in partnership with IMRG, reveals a stark truth: most brands are leaving a lot of revenue on the table through poorly targeted, margin-eroding discount strategies. The solution…
The Amazon gold rush is over. In its place lies a more sophisticated, more challenging, yet ultimately more rewarding landscape where success belongs to those who understand a fundamental truth: converting better trumps shouting louder every single time. At EPIC25, Emma Bagley from ZEAL Agency delivered a masterclass in navigating Amazon’s evolved ecosystem—one where rising…
From button pushers to campaign builders. Explore how Sem, Producthero, sees the future of PPC and paid activity with the integration of AI.
Using Facebook Lead Generation Ads to Grow Your Business in 2024 Have you ever thought about using lead generation campaigns in Facebook Ads? I thought you’d say that… forget everything you know/ don’t know and bookmark this blog, you might need it again later… Want to skip to the good bit? Click the…
In Google Ads, a whole host of different tools can help you manage your campaigns better. While some tools, like the Keyword Planner tool, are well-used and known by most PPC marketers, other valuable tools often fall through the cracks. Or are not used to their full potential. In this article, I will share…
PPC and SEO integration will allow you to enhance your performance and streamline your tasks. Both are both critical elements of any digital marketing campaign. However, very often they operate in silos. This can prove to be inefficient and you can miss out on crucial learnings to enhance the performance of each channel. When…
Threads – A launch like no other! Threads, the brainchild of Meta, has taken the social media industry by storm, reaching 100 million users in just five days! This quick success is largely due to an existing audience and easy sign-up through your existing Instagram profiles. So far, so good. It’s very much like…
June 2023 was a big month for PPC updates, with many new features and changes announced. Read on to hear about the key changes that will have the biggest impacts (positive or negative) on your accounts. Summary of PPC Updates June 2023 The end of Google Universal Analytics Brand exclusions for Google Performance Max…
Branded content ads are a reasonably new addition to Meta’s advertising offering. This blog will discuss how to set up ads using the feature. To bring some background. Branded content ads allow you to advertise content in partnership with another page. This can be another business or an individual. It, therefore, works well…
Introduction In the ever-evolving realm of digital marketing, businesses are constantly seeking new avenues to connect with their target audience. The popularity of believable and trustworthy social media content makes paid partnerships an essential addition to your brand’s strategy. In this blog, we will explore the benefits of paid partnerships on Meta (formerly Facebook)…