Efficiently Expand and Scale on Marketplaces
Learn how to build an effective 2026 marketing strategy using the SOSTAC® framework and AI tools. Discover practical insights and stay ahead with Anicca today.
Weekly Update – Search Marketing – 19th February 2026
Discover how AI is reshaping search, analytics, and advertising across Google, Meta, and TikTok. Learn what search marketers need to know.
Weekly Update – Search Marketing – 12th February 2026
Google’s Gemini 3 slashes AI Overview sources, OpenAI tests ChatGPT ads, and Bing launches AI citation tracking.
Weekly Update – Search Marketing – 5th February 2026
AI Overviews cut organic clicks by 58%, Google Ads adds multi-party approval, and Microsoft launches its AI content licensing marketplace.
Weekly Update – Search Marketing – 1st February 2026
How AI, automation, and brand authority are reshaping SEO and PPC. Explore key changes to ad formats, fragmented discovery, and more.
Weekly Update – Search Marketing – 22nd Jan 2026
2026 search marketing trends revealed as marketers shift budget to AI strategies. Explore key updates and winning tactics.
Weekly Update – Search Marketing – 16th Jan 2026
How Google’s January 2026 core update reshaped search marketing: 5 key trends, new tools, and the latest search strategies.
Weekly Update – Search Marketing – 4 Jan 2026
Estimated reading time: 12 minutes This week in search marketing news, December 2025 has revealed a number of pivotal updates affecting both SEO and PPC strategies. Key highlights include the introduction of the AI Mode button on Google’s homepage, which promises to revolutionise user interactions, and significant enhancements in Google Ads, introducing automation as the…
GMV Max Explained: The Only Way to Advertise on TikTok Shop in the UK
If you sell products on TikTok Shop in the UK, GMV Max is no longer optional. It is now the only paid advertising solution available for TikTok Shop, which means all brands and advertisers must use it to drive paid sales on the platform. Older campaign types and manual Shop Ads are no longer supported….
Retail Peak 2025: Preparing Your Campaigns for Black Friday Success
Master your Black Friday campaigns with expert strategies for Google Ads and Meta. 22 days to prepare for peak season success.
