Weekly Update – Search Marketing – 22nd Jan 2026
2026 search marketing trends revealed as marketers shift budget to AI strategies. Explore key updates and winning tactics.
Weekly Update – Search Marketing – 16th Jan 2026
How Google’s January 2026 core update reshaped search marketing: 5 key trends, new tools, and the latest search strategies.
Weekly Update – Search Marketing – 4 Jan 2026
Estimated reading time: 12 minutes This week in search marketing news, December 2025 has revealed a number of pivotal updates affecting both SEO and PPC strategies. Key highlights include the introduction of the AI Mode button on Google’s homepage, which promises to revolutionise user interactions, and significant enhancements in Google Ads, introducing automation as the…
GMV Max Explained: The Only Way to Advertise on TikTok Shop in the UK
If you sell products on TikTok Shop in the UK, GMV Max is no longer optional. It is now the only paid advertising solution available for TikTok Shop, which means all brands and advertisers must use it to drive paid sales on the platform. Older campaign types and manual Shop Ads are no longer supported….
Retail Peak 2025: Preparing Your Campaigns for Black Friday Success
Master your Black Friday campaigns with expert strategies for Google Ads and Meta. 22 days to prepare for peak season success.
The Future of PPC: Getting More From Google Shopping in the AI Era
Master Google Shopping optimization in the AI era. Practical strategies for product feeds, campaign structure and performance.
How Intelligent Offers Are Revolutionising eCommerce Profits
At EPIC25, Dan Bond, from RevLifter, presented compelling evidence that challenges everything we thought we knew about promotional strategy. Their research, spanning thousands of customer journeys and developed in partnership with IMRG, reveals a stark truth: most brands are leaving a lot of revenue on the table through poorly targeted, margin-eroding discount strategies. The solution…
Amazon 2025: Why Conversion Beats Volume in the Marketplace
The Amazon gold rush is over. In its place lies a more sophisticated, more challenging, yet ultimately more rewarding landscape where success belongs to those who understand a fundamental truth: converting better trumps shouting louder every single time. At EPIC25, Emma Bagley from ZEAL Agency delivered a masterclass in navigating Amazon’s evolved ecosystem—one where rising…
The Death of PPC: How Agencies Must Reinvent Themselves for AI
From button pushers to campaign builders. Explore how Sem, Producthero, sees the future of PPC and paid activity with the integration of AI.
Using Facebook Lead Generation Ads to Grow Your Business in 2024
Using Facebook Lead Generation Ads to Grow Your Business in 2024 Have you ever thought about using lead generation campaigns in Facebook Ads? I thought you’d say that… forget everything you know/ don’t know and bookmark this blog, you might need it again later… Want to skip to the good bit? Click the…
