If you sell products on TikTok Shop in the UK, GMV Max is no longer optional. It is now the only paid advertising solution available for TikTok Shop, which means all brands and advertisers must use it to drive paid sales on the platform. Older campaign types and manual Shop Ads are no longer supported….
Threads – A launch like no other! Threads, the brainchild of Meta, has taken the social media industry by storm, reaching 100 million users in just five days! This quick success is largely due to an existing audience and easy sign-up through your existing Instagram profiles. So far, so good. It’s very much like…
BeReal is launching ‘RealPeople’ in the UK In a recent announcement, BeReal explained that this new feature will be a curated timeline of the most interesting people from top athletes, artists, activists and everything in between”. This announcement closely follows another recent app update, ‘bonus bereal’ where you get 2 additional ‘BeReals’ in a day when you…
Hi, I’m Rachel, a Paid Social Account Director at Anicca Digital. I’ve put together the most recent social media updates for March 2023! Overview • Facebook is testing a new feature called Meta Verified • LinkedIn launch a ‘star’ feature in your messages • Instagram has launched ‘Quiet mode.’ • Instagram is pushing ‘memories.’…
What’s new in organic and paid social during November? Twitter’s having a meltdown and Meta looks to be the new marketplace for NFTs. Overview Meta is looking to improve the marketplace to sell NFTs. Instagram launches music in feed posts New Instagram ad placement – In–profile scrolling Meta is expanding stars…
LinkedIn is a valuable social platform for professional interactions. As a centre for thought leadership and company updates; the tone of LinkedIn is the perfect place to sound social posts that are too professional or specialised for the likes of Facebook or more visual platforms like Instagram. But how do you post on LinkedIn? And…
When TikTok was having its incredible rise during the pandemic, it was relatively normal to see videos gaining massive traction of 30M+ views (hello the likes of MEGA influencers such as Bella Poarch). However, going ‘viral’ on TikTok is very different now than in 2021. Organic growth on TikTok is not going to last forever…
Remember the time when we used to spend ages curating the perfect Instagram feed, wondering whether this post will fit into our grid aesthetic? Pre-covid, Instagram was selling an aspirational lifestyle with no hint of reality, however a year spent indoors threw a spanner in the works! With people being stuck at home, what did…
After many years of people pining for the return of Instagram’s chronological feed, it might finally be returning – but that’s not all that’s changing! Head of Instagram Adam Mossari has made a series of informal announcements sharing details of what to expect from the platform throughout 2022. In a recent video published on Instagram…
