42% Improvement in Bounce Rate
Paid media campaigns managed without effective reporting can often result in wasted budgets and poor business investment. If you don’t know your results, how can you pivot to meet business objectives or scale up to grow?
Reporting is one of the most important aspects of paid media campaigns, without reporting you can undo all the hard work in getting your campaigns set-up and the budget invested to run them.
At Anicca we put huge value in reporting and we ensure it is in place before campaigns even launch, and continue to work to this data post launch.
Campaign reporting helps you to relay performance and showcase results to other stakeholders. Whether your campaign objectives are brand awareness, website traffic, conversions or retention, reporting can help you to understand what actions users are taking and how these relate back to your KPIs.
At Anicca we offer paid media reporting on numerous levels dependant on your business needs. Our dashboards and reports can be used as a business report which take a snapshot of your website performance and paid media channels.
We use Google Data Studio, as this free reporting tool allows us to import data from multiple ad platforms and visualise the data in a range of graphs and tables.
We develop umbrella reports that encompass all of your paid media activity from paid search to paid social, as well as drilling down into the specifics of each of the channels to help you identify growth opportunities.
In many cases, we use tools like Supermetrics to directly import your paid social & 3rd party data into your Datastudio reports.
These reports can help you to understand overall performance, best performing channels and platforms and where you can invest more ad spend to grow your business.
Understand on a monthly basis how your campaigns are performing from a top level right the way down to individual targeting elements. These reports look at a single channel view.
With Anicca you can be sure that you will have all the data you need to make informed decisions about your campaigns. Whether you are running Google Ads, Facebook Ads or any other paid channel we will help you to visualise the data and turn this data into valuable actions and outcomes to grow your campaigns.
Our years of experience across multiple paid media channels also means we have real-world learnings, that we can draw on to give perspective on specific campaign outcomes.
We pride ourselves on working to the data, which means we are always results driven and your success is our success.