Thom Shardlow, Head Of Commercial Strategy & Creative and Matt Cocking, Paid Media Account Director from Anicca discuss digital marketing insights to drive visitors to your region, destination, venues or attractions.
Join us for our “SEO Special” with 4 Guest Speakers. Agenda How To Use A.I. In Your Digital Marketing Strategy with Martin Broadhurst 9.05am Building topical authority, by leveraging user intent with Dixon Jones 9.45am Yoast SEO; behind the bullets with Jono Alderson 10.25am How to use Ahrefs for SEO and more with Joshua Hardwick…
This session will cover Greg Gifford’s Freddy Krueger’s Guide to Scary Good Reporting and Anicca’s Head of CRO & Analytics Ed Truman discussing Universal Analytics is Dead, Meet GA4. Go to https://www.justgiving.com/fundraising/leicesterdigitallive to donate and help a great cause!
Driving an innovation agenda that drives impact – A chance to hear how Boots is looking to drive an innovative approach with it’s closest media partners all in the service of driving results and connecting more closely with it’s consumers, as part of the Leicester Digital Live’s online series which is fundraising for Unicef’s Ukrainian Appeal….
Callum shares his knowledge of brand advocates and focuses upon the lessons he’s learned during his career to-date, as part of the Leicester Digital Live’s online series which is fundraising for Unicef’s Ukrainian Appeal. Go to https://www.justgiving.com/fundraising/leicesterdigitallive to donate and help a great cause!
Ann explains how to maximise your digital marketing by integrating strategies across multiple-channels and especially search and social, as part of the Leicester Digital Live’s online series which is fundraising for Unicef’s Ukrainian Appeal. Go to https://www.justgiving.com/fundraising/leicesterdigitallive to donate and help a great cause! Agenda Why we need an integrated approach Strategy 1: Content –…
Debranding: Stripping back your brand, to stand out -A guide in simplifying your brand with Thom Shardlow as part of the Leicester Digital Live online programme, which is fundraising for Unicef’s Ukrainian Appeal – https://www.justgiving.com/fundraising/leicesterdigitallive In this webinar, you will learn what Debranding is and why all the big brands are Debranding. Thom will discuss examples…
Lee Chambers explores “Searching for meaning in a social world” within his talk around wellbeing in the workplace and all realms of life as part of the Leicester Digital Live online programme, which is fundraising for Unicef’s Ukrainian Appeal – https://www.justgiving.com/fundraising/leicesterdigitallive Lee will be sharing elements of his entrepreneurial and life’s journey, the lessons he’s learned…
Understand why brand awareness is a crucial element in your marketing strategy. You will also learn techniques you can use across paid media to boost your brand awareness and most importantly how you can measure the impact of these activities to ensure the awareness is leading to increased engagement, searches, traffic and conversions. Agenda •The…
Insight Audits are a series of discovery projects that allow you to understand what is happening on your website, in your sector (your competitors) and within the economy. These audits require the use of your own first-party data, such as Analytics but they often require the use of third-party tools, which you may need to…