Ann explains how to maximise your digital marketing by integrating strategies across multiple-channels and especially search and social, as part of the Leicester Digital Live’s online series which is fundraising for Unicef’s Ukrainian Appeal.
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- Why we need an integrated approach
- Strategy 1: Content – Consistent and effective content across channels
- Strategy 2: Data – Using data and learnings from one channel to inform campaigns in another channel
- Strategy 3: Remarketing
• Introduction to remarketing and sequential campaigns
• Creating and using custom audiences
• Cross-channel remarketing strategies
• Useful remarketing strategies that also work well for ecommerce
• Using custom data for enhanced tracking
- Key takeaways