Leicester Digital Live Series: Integrating your search and social marketing strategies with Ann Stanley (Friday 15th July, 9:00am)

Ann explains how to maximise your digital marketing by integrating strategies across multiple-channels and especially search and social, as part of the Leicester Digital Live’s online series which is fundraising for Unicef’s Ukrainian Appeal.

Go to https://www.justgiving.com/fundraising/leicesterdigitallive to donate and help a great cause!

Agenda
  • Why we need an integrated approach
  • Strategy 1: Content – Consistent and effective content across channels
  • Strategy 2: Data – Using data and learnings from one channel to inform campaigns in another channel
  • Strategy 3: Remarketing
    • Introduction to remarketing and sequential campaigns
    • Creating and using custom audiences
    • Cross-channel remarketing strategies
    • Useful remarketing strategies that also work well for ecommerce
    • Using custom data for enhanced tracking
  • Key takeaways