The Death of PPC: How Agencies Must Reinvent Themselves for AI
From button pushers to campaign builders. Explore how Sem, Producthero, sees the future of PPC and paid activity with the integration of AI.
Tricks and Treats of Digital Marketing
Digital marketing can feel like a Halloween haul, brimming with tricks (challenges) and treats (rewards) – but how do you make sure your bucket is full of goodies? It’s all about mastering the right blend of strategy, creativity, and analytical thinking… and today, we’re here to share a few spellbinding tips to help you…
Using Facebook Lead Generation Ads to Grow Your Business in 2024
Using Facebook Lead Generation Ads to Grow Your Business in 2024 Have you ever thought about using lead generation campaigns in Facebook Ads? I thought you’d say that… forget everything you know/ don’t know and bookmark this blog, you might need it again later… Want to skip to the good bit? Click the…
7 Key Elements of an Effective PPC Campaign
7 Key Elements of an Effective PPC Campaign Meta: What are the core elements of every search campaign setup? Take a look to discover the 7 key parts of every paid search campaign from the experts. Key Elements of a PPC Campaign Pay Per Click advertising is one of the most widely used forms of digital…
Top PPC New Features & Updates – July Roundup
We are going to take a look back at the most important, anticipated and useful updates that hit PPC in July. Let’s take a deep dive into our top updates across Google Ads and Microsoft Ads. So, dive into this recap for a snapshot of the top changes in July. Google Ads Key Updates There…
An Introduction to Amazon Ads
Amazon Ads utilises Pay Per Clicks Advertising (PPC) on the Amazon platform. This can be used to advertise products or brands on Amazon, that can be shown on the desktop or Amazon app, as well as remarketed on other platforms like Instagram and Facebook. Amazon Ads works on an auction-based PPC method, so to advertise…
BrightonSEO 2018 Review – The Paid Search Track
On Friday 27th April, members of the Anicca Digital team headed over to Brighton for BrightonSEO. As a PPC enthusiast I was interested to see what the paid search / PPC track had to offer. Read on for a summary of some of the topics covered and the key take-aways… The Hidden Potential of Brand…