With Google’s Social Networking efforts broadening, here at Anicca Digital we knew it was only a matter of time before Google integrated their own brand of social marketing into their advertising programs. Does this new Google+1 annotation give greater depths and dimensions to your advertising efforts, or create a cluttered approach that blurs the lines…
Google have launched their online music store across the US, now allowing devices running Android software to stream, buy and store MP3 files. The library has been provided with 13 million songs by music industry heavy weights, EMI, Sony Music Entertainment, Universal and 23 independent labels. Interestingly Warner Music Group have decided not to take…
Launched in 2003, Google Grants is a unique ‘in-kind’ donation programme that awards free AdWords advertising to selected charitable organisations around the globe. Google Grants are offering a golden ticket to charities based online; $10,000 worth of PPC advertising. The programme currently gives over 4,000 organisations the ability to achieve their goals by helping them…
So you’ve set-up a Google+ business page but what do you do with it now? Whether you’re a social network addict or novice there are some simple and easy steps to optimize your Google+ business page to make it work for you. Here are a few quick tips to get your Google+ business profile…
Whether your company is small or large, getting involved in the social media space has never been more important. Search Engines have increased social impact in their ranking algorithms, which is why Google’s latest addition to their social network Google+ is a must for all businesses After setting up our +Anicca Digital profile (add us…
The Chartered Institute of Marketing’s annual East Midlands’ conference, the Power of Marketing is being held today with Ann Stanley, MD of Anicca Digital, presenting “Performance marketing – a workshop on daily deals, lead generation, affiliate and promotional marketing for businesses”. The event which is “the largest marketing conference in the Midlands and one of…
After spending the initial 5 months of google+ virtually company free Google is opening their network to allow companies to create a profile exclusively representing their organisation “a business page”. Businesses have wanted to be part of Google+’s 40 million user base from its closed launch in July. In fact, many businesses and brands made…
Earlier today Google announced the details of an interface update to the location targeting tools offered as part of their Adwords service. In a bid to improve the effectiveness and precision of geographical targeting in Adwords campaigns, the service has been connected with Google Maps and a number of other improvements have been implemented, with…
More and more people are buying and selling on the e-marketplace every day, so it’s useful to know how to get your product up there and selling. Amazon, the world’s biggest retailer sells millions of items a year across the world so it is important to get selling on Amazon, the question to ask however…
Social media as a business tool is always a hotly debated subject, especially if companies goals are to drive sales, which is why it comes as no surprise that businesses have begun to argue that social media doesn’t actually provide the rate of return they’d hoped for. Whose fault is this? Is it that social…