Imagine waking up one day to not only find that an obscure website had posted a malicious and completely fabricated story about your business, but that the resulting reaction had caused your Facebook account to be suspended giving you no way of responding? That’s exactly the situation the managers at The Globe pub in Leicester…
In our constant search for new talented staff to join the technical team at Anicca – we have had to resort to a new recruitment and training initiative called “grow your own staff”. Yesterday Georgia, joined the Anicca team at 5.46pm, from Leicester General Hospital; thanks to her very happy and proud mum Penny and…
Curious about the adoption of Google+ by big brands? Ann Stanley and Bhavesh Chauhan have conducted some research to find out exactly what they are doing. Be sure to read.
My mum lost her fight with cancer 20 years ago today. This is quite an anniversary, which fortunately most people won’t get to celebrate, but she was a great inspirational women and deserves to be remembered! Losing a parent is always hard, but you feel very cheated when they are only 57 (I was 33…
I was asked to speak at the Second Wednesday Club in Nottingham this week. This is a buzzing networking event for creative agencies, web designers, marketing companies, freelancers and in-house marketers. The orginal club has been around for 14 years, but with the new organiser (Chris AllWood) and some generous new sponsors (that funds a…
The eBusiness Club has provided a program of workshops, breakfast briefings and events to East Midlands businesses since 2001. This has played an important role in educating local businesses in all aspects of online marketing, eCommerce and ICT. Ann Stanley has been a tutor and presenter on the program since the very early days and…
After weeks of rumour and speculation, Google have finally rolled out their much talked about Penguin 2.0 update. Google Penguin was first rolled out over a year ago, and aimed to tackle ‘link spam’ by penalising sites which had, in Google’s eyes, an ‘unnatural’ link profile. This resulted in a lot of sites, big and…
Ann Stanley MD of Anicca Digital successfully pitched to speak at SMX London last this week. The conference is organised by Search Engine Land and was chaired by Chris Sherman. The London event is held annually in May and this is the third time that Ann has spoken at the London event. The event is actually part of an international series with…
The Google I/O conference kicked off in San Francisco earlier this week. The focus of the keynote speech was on user engagement; Google not only wants people to search, it wants people to stay and explore. It wants people to share. Although the speech didn’t reveal any plans for new hardware, it did include improvements…
Google has recently announced changes to its product feed specification which is important for anyone who uses Product Listing Ads and Google Shopping. Multi items /packs – there is a new ‘multipack’ attribute for packages that include identical products sold as a multipack or bundle. Merchants must define the number of items being sold as…
