Social Media Updates – April Roundup
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Social Media Updates – April Roundup

BeReal is launching ‘RealPeople’ in the UK  In a recent announcement, BeReal explained that this new feature will be a curated timeline of the most interesting people from top athletes, artists, activists and everything in between”. This announcement closely follows another recent app update, ‘bonus bereal’ where you get 2 additional ‘BeReals’ in a day when you…

Social Media Updates  – November Roundup

Social Media Updates  – November Roundup

  What’s new in organic and paid social during November? Twitter’s having a meltdown and Meta looks to be the new marketplace for NFTs.     Overview     Meta is looking to improve the marketplace to sell NFTs.   Instagram launches music in feed posts  New Instagram ad placement – In–profile scrolling  Meta is expanding stars…

Everything You Need to Know About LinkedIn’s Algorithm

Everything You Need to Know About LinkedIn’s Algorithm

LinkedIn is a valuable social platform for professional interactions. As a centre for thought leadership and company updates; the tone of LinkedIn is the perfect place to sound social posts that are too professional or specialised for the likes of Facebook or more visual platforms like Instagram. But how do you post on LinkedIn? And…

How to Maximise the Virality of Your TikTok Content - Feature

How to Maximise the Virality of Your TikTok Content

When TikTok was having its incredible rise during the pandemic, it was relatively normal to see videos gaining massive traction of 30M+ views (hello the likes of MEGA influencers such as Bella Poarch). However, going ‘viral’ on TikTok is very different now than in 2021.  Organic growth on TikTok is not going to last forever…

Are we over the perfect insta aesthetic? A look at BeReal

Are we over the perfect insta aesthetic? A look at BeReal

Remember the time when we used to spend ages curating the perfect Instagram feed, wondering whether this post will fit into our grid aesthetic? Pre-covid, Instagram was selling an aspirational lifestyle with no hint of reality, however a year spent indoors threw a spanner in the works! With people being stuck at home, what did…

What Instagram Updates to expect in 2022
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What Instagram Updates to expect in 2022

After many years of people pining for the return of Instagram’s chronological feed, it might finally be returning – but that’s not all that’s changing! Head of Instagram Adam Mossari has made a series of informal announcements sharing details of what to expect from the platform throughout 2022. In a recent video published on Instagram…