What’s new in organic and paid social during November? Twitter’s having a meltdown and Meta looks to be the new marketplace for NFTs.
Overview
- Meta is looking to improve the marketplace to sell NFTs.
- Instagram launches music in feed posts
- New Instagram ad placement – In–profile scrolling
- Meta is expanding stars and launching gifts to creators
- LinkedIn launches focused inbox to filter quality messages from spam
- LinkedIn provides advertisers with more control over the audience network
- Twitter is launching different coloured ‘verified status badges’
- TikTok provides advertisers with more insights in ads manager
Meta
Meta is expanding stars and launching gifts to creators
Meta will be making it easier for people to discover Stars on Facebook. This means that people can learn about and use Stars in more places across the platform. Another substantial change that gives broader visibility to Stars is allowing users to use them on non-video public content like photos and text posts.
Meta will be introducing gifts on Instagram, starting with Reels, so creators have a new way to earn money from fans who love their Reels. To support their favourite creators, fans can send gifts on Reels by purchasing Stars within Instagram. They are testing this with a small group of creators in the US first and hope to expand to more creators soon.
Meta is looking to improve the marketplace to sell NFTs.
Following some experiments over the last year, Instagram will have an “end-to-end toolkit” so creators can make NFT collections and sell them to their fans and followers. Until this post, users have only been able to display their NFTs. The new tools are only available to a “small group” of creators in the United States for now, but Meta says it plans to expand to more people and countries. Similar to the new gifting features, the development of NFTs on Instagram is intended to provide more money-making features within the apps for creators.
Instagram launches music in feed posts
You can now add music to your Instagram Feed photo posts! Adding music to your feed post is a great way to engage your audience and tell a story through your image. Adding music is very simple! When you are uploading your post, beneath your caption you will see some music suggestions to add – or you can pick your own!
New Instagram ad placement – In-profile scrolling
Are you partial to a bit of a nosey on someone’s profile every now and again? Turns out a lot of people are, as Instagram have launched a new ad placement within profiles. To see this placement, you will have to click into a profile, click on an image and scroll a few times – in between the user’s posts you will see targeted ads.
New focused inbox to filter quality messages from the spam
Currently being rolled out, you will soon see a new inbox layout on LinkedIn. To help connect people and encourage genuine conversations, LinkedIn has decided to split the inbox into two tabs, focussed and other. Your most relevant messages will appear on ‘focused’ whilst everything else will be filtered into ‘other’. This feature will become smarter over time as it learns through your usage.
LinkedIn provides advertisers with more control over the audience network
LinkedIn has a new Brand Safety hub for Audience Network ads, which gives advertisers more information about partner platforms and the ability to create, allow and block lists.
This new feature allows you to download and review the list of publishers which make up the audience network – a welcome feature as a lot of advertisers question the quality of the audience as there was no information on where your ads could be shown. You can also create custom allow and block lists to make the audience network a more valuable placement for you to advertise through.
Twitter is launching different coloured ‘verified status badges’
To counteract some of the chaos caused by users being able to purchase blue ticks and impersonate accounts, Twitter is introducing a new colour chart for brand/ organisation status. Musk said verified accounts under the new system would carry a blue tick – or checkmark – for individuals, a grey tick for “government” and a gold tick for companies. He also said all verified accounts would be “manually authenticated” which hopefully will improve some of the issues which we have seen very recently with fake accounts.
TikTok
TikTok provides advertisers with more insights in ads manager
This looks to be a very helpful addition to TikTok for advertisers and can certainly help with clients’ common concern – ‘I don’t think my audience is on TikTok’. We can now let the data speak for itself to determine whether your audience are on the platform and how to reach them.
With Audience Insights, you can:
- Discover insights to plan your campaign
- Learn about your audience
- Find inspiration for targeting and creative
- Explore top hashtags and interest categories to plan your campaign
