Search engine giant Google has started to roll out its revamped homepage to a limited number of users. A New Year and a new look for Google as they make the black bar across the top of the page redundant and replace it with a grey bar containing the Google logo. When you click on…
As a busy and (very!) talented search agency, we are forever tracking and documenting Google’s search engine results pages (SERPs). As well as keeping an eye on where are clients are ranking for their target keyphrases, regularly checking the SERPs enables us to keep up to date with all of the changes Google introduces and…
In the battle of the search engines Google is proving to hold the monopoly over its counterparts in terms of referring traffic – according to a new study by Slingshot SEO looking at search engine Click Through Rates (CTR’s).
As part of their new monthly search quality blog series designed to detail recent algorithm updates, Google has elucidated a number of intriguing changes, the most pressing of which will target parked domains and identify the true sources of original content. One of ten updates, the introduction of a new “parked domain classifier” will serve…
Following on from our earlier post on How To Set-Up Your First Business Website, we thought it might be a good idea to share a few useful tips on how to build links to your new website once it is built. Link building is perhaps the most important factor when it comes to both promoting…
With increased competition in the search engines, Search Engine Optimisation (SEO) has become an integral and ongoing part of any Companies or Organisation online marketing strategy. Achieving that first page listing is a great achievement but when you get there, it’s time to start thinking about how to encourage searchers to click through to your…
After spending the initial 5 months of google+ virtually company free Google is opening their network to allow companies to create a profile exclusively representing their organisation “a business page”. Businesses have wanted to be part of Google+’s 40 million user base from its closed launch in July. In fact, many businesses and brands made…
Two days ago Google released another twist in their search algorithm. From now on, the ‘freshness’ of a page will have an impact on the SERP’s for a site. The aim is to improve the likelihood of more recent stories ranking higher according to the latest news, updates or reviews on that topic.Allegedly the new…
More and more people are buying and selling on the e-marketplace every day, so it’s useful to know how to get your product up there and selling. Amazon, the world’s biggest retailer sells millions of items a year across the world so it is important to get selling on Amazon, the question to ask however…
Google Analytics have officially incorporated Google Webmaster Tools reports into their services. Think back four months ago when Google Analytics launched a pilot program between the two services – well this week Google’s Analytics team announced the piloting scheme is to become a steadfast feature of the service and will now be available for everyone…