Search engine giant, Google, have recently announced two updates this week – the Panda 4.0 update and the Payday Loan 2.0. So, what exactly does this mean for businesses? Should you be worried? Well, lets find out shall we. To begin, we’ll explain what the Panda 4.0 update is, what websites should be worried,…
Have you been living in a cave? No? Well then, you’ll have definitely heard of the SMX conference which took place on the 13th-14th May 2014. And while you probably didn’t get a chance to attend one of the hottest marketing conferences of the year, luckily we at Anicca did – so here are the…
What is Structured Data? Structured Data is the umbrella term that covers different types of mark up within your websites code that defines the type of data on your pages. Implementing structured data is often a job for your developers as it can be technically challenging but there are numerous benefits from incorporating this into…
Google Webmaster Tools allows you to check the indexing of your website, check for links to the website and find any broken links. It also allows you to see what keyword searches on Google showed your website as an organic link – this is useful information when it comes to Search Engine Optimisation (SEO). If…
Google goes after rich snippet spammers with it’s latest manual penalty.
How can Valentines Day impact local search traffic? We explore the spending habits of lovebirds in the UK in the latest infographic from Anicca Digital.
With the ongoing success of the Anicca PPC training courses, we decided to run our first ever SEO bootcamp last month here at Anicca HQ. In total eight delegates came to our office in the centre of Leicester and spent the week learning more about SEO and putting what they had learned into practice during…
A comprehensive guide which explains what local SEO is, why it’s so important and how you can do it. Click here for the free download.
The Anicca SEO Bootcamp is an exciting opportunity to improve your knowledge of SEO. Take a look at what it’s all about.
The latest cadets to join the PPC boot camp have kindly provided us with their testimonials. Learn why so many people are signing up right here.
