You may or may not have heard the term ‘Cannibal Content’ or ‘Cannibalisation’ before. ‘Cannibal Content’ refers to when your website is essentially fighting itself with pages optimising for the same phrases, whether deliberately or by accident. This confuses Google and may be the reason for your poor rankings. We’ve outlined a brief guide on…
Anicca Digital and Waltham Forest College joined forces to host the college’s first Digital Marketing Day. The day, aimed at small businesses, consisted of six workshops covering everything from advice on developing an effective website to SEO tips and tools and an introduction to public relations. Lead by Anicca MD, Ann Stanley and the agency’s…
One of the most common ‘general’ questions I get in my role at Anicca, from clients and new employees learning the SEO / web development ropes, concerns the different server response codes, what they mean and how they can affect SEO. An understanding of HTTP status codes is important as this leads to an even…
If you’re starting a new business then a website is an essential tool for attracting customers and gaining credibility. Creating a business website can be daunting but we’ve prepared ten top tips to get you started. Anicca’s Managing Director, Ann Stanley, will be giving a presentation on how to set-up your first business website to…
Daily deals sites are quickly becoming one of the best ways for local businesses to market themselves online. You may have heard of Groupon, the biggest of the daily deals sites in the UK, but have you heard of its competitors? And more importantly, do you know how you can market your business and gain…
All Hail the Touchscreen!! Walk into a high street computer shop these days, turn to the desktop PCs, and you’re likely to find yourself confronted by something new. Yes, it’s the all-in-one touchscreen PC. A desktop that only needs one unit, which does not need a mouse or keyboard (although you are, of course, welcome…
Trojan Communications, based in Coventry, wanted a new website to promote the full range of communications services and to increase the number of leads from midland businesses. So they contracted Leicester web design agency Anicca Digital to design and build them a new website using their Reflex content management system. The new website includes a…
The Greyhound Inn based in Lutterworth, Leicestershire, were looking to rebuild their website in order to reflect the beauty, ambience and quirkiness of the hotel. So they contracted Leicester web design agency Anicca Digital to design and build them a new website using their Reflex content management system. The new Greyhound Inn website features some…