Ecommerce Marketing, Events

E-Commercial Conference 2017

Written by Sarah Potter on 1st November 2017

The UK’s brightest minds in digital marketing gathered in Leicester once again for our annual E-Commercial Conference yesterday, sharing the latest techniques in PPC, SEO, PR and Social Media.

Held at Leicester Racecourse, we brought the biggest names to the city, including Google and Bing, to offer e-commerce SMEs, in-house marketeers and our agency peers the very latest industry tips.

 

E-Commercial Conference has become a major player in the Leicester Business Festival, having grown from 75 attendees in 2015 to more than 150 delegates in 2017.

Opening the festival with the very latest techniques in remarketing was our very own Ann Stanley, offering tips on incorporating retargeting as part of a multi-channel strategy.

In fact, multi-channel techniques were a theme among many of the talks, with experts encouraging us to move away from siloed approaches in order to deliver better results through combining specialties.

E-Commercial’s keynote speech was delivered by Sabrina Garufi, Agency Development Manager at Google, who provided advice on using data-driven attribution to look at the keyphrases throughout the whole of a customer’s journey.

Ian Lockwood of Boom shared advice on Depth of Content, which also involves a multi-skilled approach, along with important tech issues that shouldn’t be ignored, while Simon Jacobson of Bing offered guidance on seasonal success with Bing ads and revealed how long the search journey takes for the average user.

Attendees were also given the chance to attend workshops, which offered more insight and more personal advice. Covering everything from what’s new in social media to the rise of influencer marketing, using analytics to stop your website leaking money to how to use remarketing, all workshops offered practical tips, while offering the opportunity to put attendees’ questions to the experts.

We would like to extend a huge thank you to everyone who attended the event and all of our experts. The positive feedback has been overwhelming and we’re so pleased to know that attendees plan on implementing techniques shared in our talks.

If you didn’t make the event, but want to know all of the advice you missed out on, check the decks for the majority of talks on the Leicester Digital site.

Once again, we’re delighted to have hosted such a well-received event. We’re continuing to help ecommerce grow in the region by putting Leicester firmly on the digital map. We’ll be back next year with more practical advice and the latest in digital marketing techniques, get your early bird tickets now by visiting the Leicester Digital site.