Andraz Stalec, of Red Orbit, reminds us that, “Increasing amounts of users are staying on Google.” Assumption 1: Most loyal users come from direct traffic. We’ve long thought this was the case, but it’s more common today seeing channels like paid search, organic search and email marketing are outperforming direct traffic. What can we…
Maddy Potts, Head of Digital at the University of Nottingham, wastes no time in encouraging us to ditch the ‘content is king’ mantra, before revealing the only source you need to tap into for content inspiration. Over the last few years we’ve all had it drummed into us that ‘content is king’, but what does…
With changing landscapes in the Search Engines Results Pages (SERPs), Fernando Angulo of SEMrush explains how to write your content for users as well as Google. The importance of featured snippets We conducted research into how content can best be used for SEO and how Google uses this information, keeping users on Google as opposed…
Gareth Bakewell of Sky discusses how businesses of all sizes can utilise Sky AdSmart for affordable, targeted TV advertising. Sky AdSmart targets households rather than TV channels, enabling SMEs to compete with big brands. It is TV advertising that can be as targeted as paid search with minimum costs – it starts from only £3,000….
With quickly developing technologies and improved AI, chatbots are getting more and more traction as a key customer-facing interface that many brands are starting to explore. Where do I start if I want to explore chatbots? There are a huge variety of platforms out there – Bot Analytics, Manychat, Amazon lex, all these tools can…
Tech marketer Irina Nica, of HubSpot shares her link building expertise by explaining why link building to ‘boring pages’ matters and why it often fails, offering three practical link building tactics that you can try straight away. Boring Pages vs Sexy Pages Boring pages are the money making pages of a website, such as product…
Most of the planet is online. Judith Lewis, of DeCabbit Consultancy, notes that “Much of peoples’ lives are centred around social media, and if used correctly, content could attract a higher volume of traffic by using social amplification.” Creating content that works Judith explains, “The way we consume content has changed. A 20 second video…
With 20 years’ experience in marketing, Anicca Digital’s very own Ann Stanley discusses the State of Digital Marketing in 2019. What happens after you search in Google? The percentage of people clicking on sites is dropping dramatically – 50% now don’t click on anything. This is because Google is trying to keep you on…
“Search is the most genuine expression of people’s thoughts that you’ll find” – Thom Arkestaal Jason Miller, Head of Brand Marketing at Microsoft, gives his ideas on how we can use our creativity to come up with campaigns that are innovative and unique. Creativity as a differentiator Jason asks, “Are we a slave to keywords…
Callum McKeefery of Reviews.io discusses how to use existing customers to support business growth. As one of the leading global review platforms, Reviews.io brings businesses and customers closer together, through the power of online feedback. Its platform is utilised by big brands like Sports Direct and The Carphone Warehouse, as well as 3,800 other brands…