What’s new in organic and paid social during November? Twitter’s having a meltdown and Meta looks to be the new marketplace for NFTs. Overview Meta is looking to improve the marketplace to sell NFTs. Instagram launches music in feed posts New Instagram ad placement – In–profile scrolling Meta is expanding stars…
SEO News November 2022 SEO News October 2022 SEO News September 2022 SEO News August 2022 What’s new in search during November? Google expands regional crawling and tests Reward Ad Gate program. Shopify becomes a search engine and marketplace. During November 2022, these were some of the highlights: Googlebot Capable of Crawling from Outside the…
If you have an e-commerce store, product pages are without doubt the most important pages on your website. Not only are they responsible for converting your website’s users into customers, but they can also be a great source of traffic once properly optimised. At Anicca we have worked with e-commerce businesses for over 15…
Meta Pixel: Partner Integration A pixel or a tag is the connector between your website and your social media platforms. Without a pixel or tag installed properly, you are most likely wasting money on your ads and you’re unlikely to see any relevant results. You can install your pixels in a number of ways; some require…
In August our Head of Client Strategy, Thom Shardlow and Paid Media Strategist, Matt Cocking, presented a webinar depicting how to drive visitors to your region, destinations and venues. What is a DMO? A DMO is a Destination Marketing Organisation, whose purpose is to promote destinations, attract visitors and develop a regional economy. …
You can always count on Google to bring a new product out just as you begin to get familiar with their previous product. For those who have been in the industry longer than me, you will fondly (or perhaps not so fondly), look back to the days where champion vs. challenger ads and single…
How to utilise PPC in your Black Friday Campaigns In this blog, I will look into tactics you can use for Black Friday 2022, from Social Media tactics to advertising on Google Ads (PPC) for this year. We will be looking at how to manage your budget, tactics, and preparation as well as what to…
7 Key Elements of an Effective PPC Campaign Meta: What are the core elements of every search campaign setup? Take a look to discover the 7 key parts of every paid search campaign from the experts. Key Elements of a PPC Campaign Pay Per Click advertising is one of the most widely used forms of digital…
SEO News October 2022 SEO News September 2022 SEO News August 2022 SEO News July 2022 What’s new in search during October? Knowledge panels appear in autocomplete results, Google re-works core documentation and adds a product to Google Ads. During October 2022, these were some of the highlights: Knowledge Panels Rendering within Google Autocomplete Google…
LinkedIn is a valuable social platform for professional interactions. As a centre for thought leadership and company updates; the tone of LinkedIn is the perfect place to sound social posts that are too professional or specialised for the likes of Facebook or more visual platforms like Instagram. But how do you post on LinkedIn? And…
