The digital marketing world loves its acronyms, but few carry the transformative weight of GSO – Generative Search Optimisation. While the industry obsesses over the latest algorithm updates and ranking factors, a fundamental shift in how users discover and consume information is quietly reshaping the entire search landscape. At Anicca Digital’s EPIC25 conference, James Allen…
In the brutal world of ecommerce, where David regularly faces Goliath, few stories are as compelling as Vibrant Doors’ ascent through the search rankings. At Anicca Digital’s EPIC25 conference, Ian Lockwood revealed how this multi-brand operation – managing seven websites across doors and hardware – has successfully carved out market share against formidable competitors like…
What’s new in search this April? New crawl bots and a new search engine from Google. Information revealed regarding Google SpamBrain. During April 2023, these are some of the highlights so far: New Google Crawler for R&D Tasks Search Marketers are Utilising AI More and More Google Working on New Search Engine Google to Remove…
SEO News January 2023 SEO News November 2022 SEO News October 2022 SEO News September 2022 What’s new in search this January? Google release new Cloud Platform AI Tools, SEOs adopt ChatGPT, Shopify release Commerce Components and more. During January 2023, these are some of the highlights so far: New Google Cloud AI Tools for…
SEO News November 2022 SEO News October 2022 SEO News September 2022 SEO News August 2022 What’s new in search during November? Google expands regional crawling and tests Reward Ad Gate program. Shopify becomes a search engine and marketplace. During November 2022, these were some of the highlights: Googlebot Capable of Crawling from Outside the…
SEO News September 2022 SEO News August 2022 SEO News July 2022 SEO News June 2022 Latest search and SEO news from September 2022. Search on Showcase updates from Google, Google Ads issues, Google PID removal features and more. During September 2022, these are the main news items and updates: Search on Showcase: Google Maps…
In this post, we will recap recent Google algorithm updates. The most significant update was Google’s “Helpful Content Update” which came in August 2022. Don’t forget that Google keeps their log of ranking algorithm changes, which you can find here. Google Helpful Content Update August 2022 This is the most important recent algorithm change from…
SEO News August 2022 SEO News July 2022 SEO News June 2022 SEO News May 2022 Latest search and SEO news from August 2022. Google search outages, spam policy updates, algorithm changes and more. Stay connected to Search with Anicca. During August 2022, these are the main news items and updates so far: Google My…
SEO News August 2022 SEO News July 2022 SEO News June 2022 SEO News May 2022 Latest search and SEO news from July 2022. Google tests large images in search ads. John Mueller discusses linking to insecure pages and disavow files. During July 2022, these are the main news items and updates so far: Does…
Nowadays, businesses need to consider how best to utilise online marketing methods to reach prospective customers. The reality is that for most people delving into the digital landscape of paid advertising, it can seem like a complicated and costly process. To address this issue, search engines such as Google have simplified their offered advertising methods…