Digital Marketing for Not-for-profit organisations, Social enterprises and Charities

Sharing our digital marketing expertise to help accelerate fundraising, increase brand awareness and build digital communities.

The Not-for-profit, charity, or Third sector, as it is often referred to, is subject to stringent regulation and competes for every pound of funds raised and grant money received. Working in this highly competitive and increasingly sophisticated sector, Anicca has specific expertise to help meet your organisation’s objectives; be it increasing awareness of projects, building digital communities or fundraising.

Working with a wide range of not-for-profit organisations, including local and national charities, social enterprises, community businesses and membership organisations, it is part of our passion and drive to help organisations in our wider communities.

From empowering neighbourhoods through digital education and training, to helping charities build their online communities and providing PR and event support, we don’t just work with our charity clients, we become actively involved with their mission, with Anicca team members serving on charity boards to donations of time and funds.

We are aware of the stringent safe-guarding and financial rules and regulations that not-for-profit and charities are bound by, and will work with you to maximise any opportunities.

Our experience in delivering digital marketing services for the Not-for-profit organisations, Social enterprises and Charities sector means that we can hit the ground running, providing value, expertise and consultancy that helps deliver in line with your wider mission.

Full Service Support from Anicca

PPC and Paid Media for Not-for-profit organisations, Social enterprises and Charities

Put your name in front of new stakeholders, donors and grant funders with search engine advertising, which improves the visibility of your organisation and services in Google and Bing. As Google Premier Partners with experience in your sector, we’ll find your audience and create ads that get results:

Utilise paid search techniques for lead generation
Target niche audiences using display ads
A conversion-focused approach, not just traffic
Maximise budgets by improving cost per conversion
Manage national and international campaigns
Use social listening to identify opportunities within Not-for-profit organisations, Social enterprises and Charities
We’ll find niche audiences to target, so your organisation gets in front of the right people.
Remarket to audiences who have previously visited your website to keep you front of mind
Communicate directly with supporters on your latest projects and initiatives, building digital communities

SEO for Not-for-profit organisations, Social enterprises and Charities

We will work against existing KPIs or help you define new ones, in order to create a specific SEO task list. Our SEO approach can work in isolation or complement the overall marketing activity, improving the ranking position of your website in SERPs (search engine result pages). This allows potential and existing supporters to find your organisation more easily, increasing visibility.

SEO tasks to help achieve this include:

Create an SEO strategy to meet your KPIs; identify how people are searching and engaging with your brand, define search intent, and research keywords to fulfil this intent
Creation of project specific content, including complex outcomes or objectives ,which are then optimised for the relevant keywords
Ensuring we always adhere to Google’s E-A-T criteria – Expertise, Authority, Trustworthiness, in light of ongoing Google algorithm updates
A full technical SEO audit to ensure your website is fully indexable, is appearing correctly for desktop and mobile devices, and is delivering an optimum user experience (page load speeds and mobile/desktop UX)
International SEO and geo-targeting set-up and management – are you targeting multiple regions? We have a lot of experience in technical set-up and liaison with international stake-holders

Analytics & Conversion Rate Optimisation for Not-for-profit organisations, Social enterprises and Charities

You need accurate data to fully understand your customers and course-correct your marketing strategy on an ongoing basis. Our Analytics Health Checks highlight opportunities you might be missing out on, while Conversion Rate Optimisation identifies how to increase conversions in online shops or other products or services:

Conversion insight to better understand user behaviour
Creation of sophisticated data studio dashboards and reports to integrate data across multiple platforms
Provide realtime data and instant access to senior managers in an easy-to-digest format

PR & Link Building for Not-for-profit organisations, Social enterprises and Charities

Be a thought leader, drive the key conversations in your industry and improve the visibility of your website with PR.

Increase the quality and quantity of your coverage
Maximise online coverage and build links to support SEO activity
Coverage across regional and national media
Create standout entries for regional and sector awards

Digital Marketing Training

We strive to share techniques and tactics to help your team and your organisation grow. Our bespoke training can cover any digital marketing channel specifically or offer an all-round overview.

Intensive hands-on training
Sector specific training
Industry recognised qualifications
Virtual learning via our online portal
Webinars
Training of international teams, including workshops in the UK and overseas (in-person or remotely)