Anicca is one of the fastest growing digital agencies in the UK
Anicca is a specialist search agency with offices in Leicester and London, providing sophisticated and effective search marketing and technical services to customers (and agencies) in the UK and around the world.
We are the experts in the science of search. While other agencies may rely on gut-feel and inspiration to get results, we plan our campaigns on hard data and extensive research.
We focus on Paid, Owned and Earned Media (POEM), which includes PAID (PPC or paid search, social, display), OWNED (SEO, content marketing, email) and EARNED (PR, social and link building).
We will help demystify these vital marketing channels and help you maximize your ROI. We’ll work with you to provide the extra technical resource that your team really needs and to help give your business a competitive advantage.
Our lead generation and marketing automation services are geared towards getting you more high quality, affordable leads. We do this by employing various Pay Per Click (PPC), content marketing, Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) tactics tailored specifically to your business and its target market. We can also use Remarketing, sponsored social posts (e.g. LinkedIn ads), call tracking technology, landing page tests and a whole host of specialist techniques to ensure a constant supply of quality leads to your sales team.
We even offer a completely integrated range of marketing techniques which includes the use of Marketing Automation Software (MAS) in combination with your CRM. This software can be used to help set-up, track and manage your lead generation campaigns.
Whether you need a mobile responsive ecommerce website, or you just want to increase traffic, sales and revenue to an existing site, we have an ecommerce marketing solution for you. In addition to our normal SEO and PPC services, we have specialist expertise in ecommerce marketing techniques such as AdWords Shopping Ads, Comparison Shopping Engines, Market Places, affiliate marketing, email for ecommerce, product feeds, social ads and landing page testing.
These techniques focus on increasing your conversion rates, growing your sales and maximising your profitability and Return on Ad Spend (ROAS). You can pick from individual techniques or we can create a bespoke package consisting of mix of techniques based on a monthly retainer.
Search Engine Optimisation (SEO)
Want to improve your rankings, increase your targeted traffic and generate more business, but do not know where to start? SEO is changing rapidly and becoming even more complex. What’s more frightening is that there are hidden dangers of penalties if you try and take short cuts. That’s why you need an agency that understands content marketing and the science of search.
Every one of our bespoke SEO campaigns is built upon robust research and data, which means we can work with you to deliver the results that are right for your business.
Where to begin with paid search? Google, Bing, Facebook or LinkedIn? And what about your display ads and remarketing options? Our team of experts can help you with every aspect of PPC (Pay-Per-Click). We’ll show you how to achieve the best possible ROI across all paid channels. And since our costs are not tied to your monthly ad spend, we’re focused entirely on helping you get the right results.
Our current record for improving ROI through PPC stands at 4,661%!
Analytics and Conversion rate optimisation (CRO)
Is your site as optimised for sales (or leads) as it could be?
If your answer is either "no" or "I don’t know," then talk to our Analytics and Conversion Rate Optimisation team today. We’ll test and research every aspect of your site’s conversion path and scientifically identify areas for improvement. Sometimes it is the simplest changes that will convert more of your targeted traffic into sales. In other cases a new design or upgraded site may be your best investment to improve conversion rates and revenue.
Here are some of our friends and partners who have seen the tangible results of our scientific approach to search.
We are passionate about this stuff and can talk about it forever. So if you're interested in seeing how we can help drive traffic to your site, (by using search and social marketing), in order to convert more of that traffic into sales or leads; then email us today or call us on 0116 2987862.
Or if you're in the neighbourhood, pop round for a cup of coffee at our headquarters on King Street in Leicester. We'd love to say hi.