Welcome to Anicca, the home of data-driven digital marketing

Anicca Digital is a leading digital marketing agency based in Leicester. We were established in 2007 and specialise in ecommerce marketing (for established retail brands) and lead generation for global B2B brands.  We are amongst the top 20 Google AdWords Partner agencies in the UK and we work with a range of clients across the UK and Europe; including:

  • Retail and “Clicks and Mortar” businesses – e.g. Speedo, Deichmann Shoes, Countrywide Farmers, John Smedley and Chapelle Jewellery
  • Ecommerce-only sites – e.g. Boards Direct, Buydirect4u and The Battery Guys
  • International B2B brands – e.g. Experian, Domino Printers, Bearing Point, GS1, Patterson Medical and TMF Group.

Our promise to you!

Our sole purpose is to help you increase the revenue, profits and the success of your online business; by driving customer acquisition, conversion and retention. We achieve this by using a combination of paid, owned, earned media and by making technical improvements to your site, in order to improve conversion rates and customer retention (and if required to ensure correct Analytics and tracking). By working closely with you, we aim to become your long-term partner and an extension of your in-house team. So we are always here to provide advice and to help educate you and your staff.

Cradle to Grave consultancy and project management

Your project will start with an initial discovery phase where our consultants and technical team will carry out a range of audits on your site:

  • to understand your objectives and your audiences
  • to benchmark the current performance of your site
  • to determine the effectiveness of your marketing across all the relevant channels
  • to identify additional opportunities for income generation and increased customer lifetime value.

Your lead consultant/project manager will then present our findings and recommendations during a practical workshop(s) with your team. This will also include plans on improving the technical aspects of your site and how to implement the agreed marketing strategy. You can then opt to carry out the strategy yourself or we can work with you on a monthly retainer to implement and manage the marketing strategy on your behalf. Your project manager will be there right from the start by providing ongoing client communications and to ensure that the technical teams meet your targets and KPI. Click on any of our logos below to read more about our digital marketing services or scroll further down the page to see the benefits of working with us and examples of our client case studies.

Logo (1) Anicca specialises in search marketing and lead generation for ecommerce websites and for global B2B brands sites in high growth and competitive sectors. Find out more...
Logo (4) Anicca can help develop the brand of your business and website, by using digital and traditional PR, as well as social media and content marketing. Find out more...
Logo (3) We can setup Analytics, tracking, tagging and shopping feeds; or carryout Conversion Rate Optimisation (CRO) to improve conversion and retention. Find out more...
Logo (2) We also provide a range of training courses across all these channels, this includes our practical 5-day boot camps and bespoke in-house training. Find out more...

Events, Conferences and Presentations

Benefits of Working with Anicca

  • Our MD Ann Stanley has worked in the industry since 2002 and founded Anicca in 2007
  • We are one of the biggest Google Partners in the Midlands and in the top 15 AdWords agencies in the country
    • We have a team of 20 at our office in Leicester, with a range of specialisations and expertise
    • The technical staff and account managers are Google trained and accredited
    • You will also have a Google accredited account manager that will be your main point of contact (this is in addition to the technical team working on your account)
  • We work with a range of clients big and small across many sectors – this gives us a diverse understanding of the needs of most businesses
    • Some of our largest clients are household names like Experian and Deichmann shoes but also less well known global B2B businesses like PhysioMed or TMF
    • We also work with a range of ecommerce-only companies such as Boards Direct and Buy Direct 4U
    • We can help with lead generation for very technical B2B businesses such as pharmaceutical or international consultancies, as well as having extensive ecommerce marketing experience and B2C. 
  • After making your enquiry we will set up a consultation call to gain a better understanding of your needs and objectives and how we can support these
  • Once your enquiry has been qualified we can conduct a free technical audit (this includes the performance of  your website, Analytics, SEO status, and if applicable AdWords and any other marketing channels)
  • We will present the findings of the audit in an initial 2-hour free consultation  – this will allow us to discuss various options and packages that you might want to undertake 
  • Our fully managed packages normally consist of a minimum of 2 days to set up your marketing channel(s), followed by an ongoing project to manage the channel(s).
  • Alternatively clients can take a “Combi” project, where they pay us a monthly retainer for a set number of days per month, however the combination of channels and services undertaken is completely flexible and is based on a 3-month plan (which is reviewed and if required modified every quarter) 
  • You own all the accounts and the work we do on your behalf  (fully managed packages)
  • We explain everything in easy to understand language and won’t bombard you with industry jargon
  • We want you to have the best overview of what is happening on your site, so we provide comprehensive monthly reports from each channel and and an overview of your digital marketing performance using Google Analytics 
We want you to feel that our service is good value for money and that you are getting a great return on your investment.

  • Our focus is to ensure that the work that we do for you generates a good ROI so we concentrate on producing leads and sales, rather than just search engine positions or traffic to your site
  • We try to provide ongoing expertise and can help train your in-house team, so we become your digital marketing partner or we become an extension of your team
  • Our fees are based on time rather than a percentage of client ad spend, so there is no conflict of interest 
We have a whole host of tools available to use as part of your campaign, including but not limited to:

  • SEO – Ahrefs, Link Detox, Deep Crawl, SEO Monitor, Screaming Frog
  • Paid Media – in-house reporting tool, call tracking (Response Tap), Feed Optimise
  • PR – Cision, CIPR, Response Source 
Digital agencies have to evolve and change rapidly to keep up with the pace of change in the industry, so we have continued to develop a range of new products and services to keep pace with this change.  This includes:

  • The addition of PR and social marketing to supplement and support our traditional search marketing services.
  • We have also had to provide a range of technical support service to help clients implement the necessary tracking and recommendation from our technical SEO audit
  • For ecommerce sites we can help create and optimise product feeds for use across an increasingly broad range of channels, including shopping comparison engines, affiliate marketing, marketplaces and social selling (Shopping ads and buy buttons)
  • We have also continued to develop our training courses, including the development of an online learning platform.

Client Case Studies



Increase in transactions over 6 month period


Increase in conversion rate


Budget saving from ineffective campaigns

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National Trust garden and brushware collection - IMG_5134_1


Increase in website traffic locally


PR campaign reached an audience of


Increase in revenue

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Increase in organic traffic


Increase in average rankings in Google's organic listings after one month

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Increase in UK conversion rate from PPC


Increase in monthly conversions from PPC

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Soft touch


Total return on investment


Total audience reach

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Increase in organic traffic


Increase in organic e-commerce conversion rate


Increase in revenue from organic traffic

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Total Audience Reach


Total advertising equivalent

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Increased conversions 50x within 2 months of account takeover

2 x

Conversion rates through in depth manual optimisation

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More here ...

Accreditions, Awards and Professional Associations

Final - Drum Search Awards

Final - SEO Monitor


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