My approach towards algorithm updates It sounds quite simple, but I have always found that when planning for, dissecting, and recovering from Google’s algorithm updates, it’s good to think like a user and ask yourself “what type of user experience would I expect in this situation?”. Whether it’s browsing the search results or a webpage….
We’re giving you the opportunity to benchmark your current and planned marketing activities against your peers by completing Anicca Digital’s 2021 Marketing Survey. Not only will you be entered into our prize draw but you’ll receive a copy of the full report. The world has changed in the last 12 months with a huge knock-on…
Sending out a big Anicca welcome to three new team members who have started with the agency at our Leicester offices in the last few weeks. As a result of a string account wins, we have strengthened three of our internal teams by employing Angela Padfield as Business Development Manager, Mark Janes as Content Account…
First of all, Happy 2019! I am sure that one of the main business targets on any marketing consultant or agency’s 2019 list is to grow your client base, grow your current campaigns, increase retention and overall…GROW your business. One of the main factors to that will help you facilitate this is successfully delivering client…
Performing international SEO for a brand is an exciting concept as you are essentially multiplying the number of opportunities available for driving additional traffic and conversions from each new country. If you are an SEO consultant, experienced or not, this can be a juicy project to undertake as there is always something to learn from…
If your WordPress site has been hacked you aren’t alone as this happens quite often where there aren’t at least basic plugins in place to scan and block malware. As a result of this happening often, there are tried and tested fixes and preventative measures you can employ to minimise the chances of your site…
What is JavaScript? The 5th most popular programming language in the world, according to inc.com, that is used to program (i.e. change, manipulate things…) in web browsers and servers. A couple quick facts about JavaScript: It has nothing to do with Java. They are two different languages (long story…) It was originally developed to run…
Introduction Whether you are launching a brand-new website or migrating to another platform (and/or domain), these projects can end up very stressful and often ridden with mistakes. As a result, you may have to resolve these issues either just before site launch, causing delays, or after site launch. However, like any big complicated project, if…
Google announced on Tuesday May 17th that it is introducing Rich Cards to the Google.com SERPs, initially only for mobile results and for two content categories; recipes and movies. Rich Cards takes the current Rich Snippets feature further, using your marked up content (with Schema) to display a lot more information about the content on…
If you want to determine how effective/valuable each URL is on your website in terms of SEO authority, quality of content and conversion opportunity, this guide can help you gather the data you need, which can act as a nice supporting document for an overall content audit document. In this guide I specifically look at how to map Analytics…