SEO Analytics

How AI is Secretly Rewriting Your Brand Story

Right now, artificial intelligence systems are forming opinions about your business, telling stories about your products, and influencing potential customers—and you have absolutely no control over the narrative they’re spinning.  At EPIC25, Dixon Jones, from Waikay, delivered a wake-up call that should worry every marketer relying on traditional SEO strategies.   The game has changed….

eCommerce Clothing

How Intelligent Offers Are Revolutionising eCommerce Profits

At EPIC25, Dan Bond, from RevLifter, presented compelling evidence that challenges everything we thought we knew about promotional strategy. Their research, spanning thousands of customer journeys and developed in partnership with IMRG, reveals a stark truth: most brands are leaving a lot of revenue on the table through poorly targeted, margin-eroding discount strategies.  The solution…

Amazon Marketplace

Amazon 2025: Why Conversion Beats Volume in the Marketplace 

The Amazon gold rush is over. In its place lies a more sophisticated, more challenging, yet ultimately more rewarding landscape where success belongs to those who understand a fundamental truth: converting better trumps shouting louder every single time.  At EPIC25, Emma Bagley from ZEAL Agency delivered a masterclass in navigating Amazon’s evolved ecosystem—one where rising…

Writing Technical Info for an Everyday Audience
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Writing Technical Info for an Everyday Audience

When it comes to digital marketing, working in a technical space such as engineering, medicine, or law presents a whole host of issues. These industries are often highly-specialised with jargon, technical writing, legal requirements, and industry standards dictating what you speak about, and how you speak about it. Contrast this with the fact that not…

How to repurpose old content
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Go Green With Your Content: How to Repurpose Old Content

BrightonSEO 2022 is underway and we’re buzzing to see what tips, tricks, and trends we can glean from this year’s event. To help you keep up-to-date with the best and brightest in paid, organic, PR, and social media marketing we’re here to provide breakdowns of all the talks and presentations going on at the UK’s…

Finding Your Niche: An Interview with Ann Stanley

Finding Your Niche: An Interview with Ann Stanley

Ann Stanley, the founder and CEO of Anicca Digital, is no stranger to challenging norms. Founding Anicca Digital in 2007, Ann has grown Anicca into a leading digital agency all the while challenging stereotypes and carving her own path. Niche Magazine, Leicestershire’s leading B2B publication, has recognised Ann for her accomplishments in the digital space…