What’s new in search this April? New crawl bots and a new search engine from Google. Information revealed regarding Google SpamBrain. During April 2023, these are some of the highlights so far: New Google Crawler for R&D Tasks Search Marketers are Utilising AI More and More Google Working on New Search Engine Google to Remove…
We are very proud to announce that we won four awards at last month’s UK Paid Media awards, including the UK Large Paid Media Agency, and 3 other categories (Best Use of Retail, Shopping and Attribution), for the work with our client books2door.com. This award entry demonstrated how Emil Ougendal Bolstad and Ed Truman (Strategists…
What’s new in search this March? More comments from Google on Bard AI, core algorithm updates and upgrades for Search Console. During March 2023, these are some of the highlights so far: Clicks and Impressions Data in Search Console for Products Whitespark Surveys 2023 Local Search Ranking Factors Bard Won’t Often Link to Information…
What’s new in search this February? New techniques for Performance Max optimisation, the arms race for AI-assisted search and 301 redirect insights. During February 2023, these are some of the highlights so far: Performance Max for Lead Generation 301 Redirects Work Best for Close 1:1 Content Matches Publishers Express Concern Regarding AI-Powered Search Google to…
In Anicca Digital’s first webinar of 2023, Ann Stanley (founder and CEO of Anicca) and Martin Broadhurst of Broadhurst Digital, talked about the phenomenal launch of ChatGPT, a new Generative AI chatbot, developed by OpenAI. During the webinar, and their subsequent Podcast, Ann and Martin went into more detail about the benefits, challenges and…
Frustrated with content production bottlenecks for SEO? It’s a common problem, and technologies like ChatGPT can help us to solve that problem. Welcome to the world of scalable AI content production. Common SEO Bottlenecks for Content Production Working in SEO, it’s common to encounter content production bottlenecks. A client comes to you, and it…
SEO News January 2023 SEO News November 2022 SEO News October 2022 SEO News September 2022 What’s new in search this January? Google release new Cloud Platform AI Tools, SEOs adopt ChatGPT, Shopify release Commerce Components and more. During January 2023, these are some of the highlights so far: New Google Cloud AI Tools for…
SEO News November 2022 SEO News October 2022 SEO News September 2022 SEO News August 2022 What’s new in search during November? Google expands regional crawling and tests Reward Ad Gate program. Shopify becomes a search engine and marketplace. During November 2022, these were some of the highlights: Googlebot Capable of Crawling from Outside the…
If you have an e-commerce store, product pages are without doubt the most important pages on your website. Not only are they responsible for converting your website’s users into customers, but they can also be a great source of traffic once properly optimised. At Anicca we have worked with e-commerce businesses for over 15…
Creating a brand-new website for a business can seem like a daunting task, and there are plenty of reasons to feel that way. Will it work properly? Have I built the correct pages? How will anyone even find the website? How do I do SEO? Therefore, it’s essential to create an SEO strategy plan ahead…
