Instagram has introduced posting from desktop
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Instagram FINALLY Introduces Desktop Posting

Yes, you read the title correctly. Instagram has finally introduced the option to post from your desktop without using any external apps. This comes only 11 years after the company launched…*adds extra pinch of sarcasm*. To the general public this probably makes no difference whatsoever but for marketers and creators, it makes life a little…

How to Declare Influencer Ads
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How to Declare Influencer Ads

With the recent news of Instagram’s biggest ‘cleanfluencer’, Mrs Hinch, falling foul of Advertising Standards Authority (ASA) rules, we’ve compiled some tips for brands and influencers on disclosing paid promotions. Sophie Hinchliffe, who has amassed a whopping 2.5 million followers on her Instagram profile by sharing cleaning tips, appears to have advertised several products from…

How to Take Your Social Media Influencer Content Further

How to Take Your Social Media Influencer Content Further

Social media influencers have become a valuable source for millions of brands trying to reach a new audience.  Businesses can utilise influential users on social media to promote their product, service or brand. With research showing that 72% of people made a fashion or beauty purchase after seeing something on Instagram, it’s easy to understand why…

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Instagram Shopping Rolls Out in the UK and Seven Other Countries

After a year-long trial in the US, Instagram has enabled its Shopping features in the United Kingdom. The new features allow approved businesses to overlay virtual price tags onto products in their posts. Shoppers can tap these tags to get product information without leaving their Instagram feed. You’ll no longer have to beg people to…

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Instagram To Update Algorithm – Users Go Into Notification Frenzy

So for anyone who’s been on Instagram, or any type of social media since Monday you’ll notice that all of your friends are asking you to turn on Instagram notifications to keep up to date and ensure you see their posts, but do you really need to? The answer is not really, unless you really,…