2018 Social Media Review It’s been quite the year for all of us and I think we’ve all been working hard to keep up! It’s not been any different in the Social Media stratosphere. We’ve seen channels beefing up to compete with their rivals, a few working hard to demystify their operations and plenty trying…
Social media influencers have become a valuable source for millions of brands trying to reach a new audience. Businesses can utilise influential users on social media to promote their product, service or brand. With research showing that 72% of people made a fashion or beauty purchase after seeing something on Instagram, it’s easy to understand why…
As the world of social media continues to grow even larger, there is no sign of it slowing down. With social media becoming such a critical part of a brands marketing strategy, it’s important to maximise how you use it. There are hundreds of tools available online to assist with this activity but there are…
We’ve seen a lot of new features appearing across social media in June and we’re only half way through the month! So, we thought it was time for a quick round up… 1. Shopping Tags in Instagram Stories Shoppable Instagram posts have been available in the feed for a little while but shopping just got…
Instagram has 500 million active users which makes it an attractive resource for your business. We are all aware that social media can require both time & money, both valuable resources to your business. However, can you afford to not tap into that potential audience waiting for you? This investment can easily pay for itself…
Social Media provides your business with access to millions of potential customers. However, it also provides customers with easy access to your business. Users now have 24/7 access to their favourite brands on Social Media. Source: www.socialmediatoday.com Social Media puts customer service in the hands of the user, they can contact you free of charge…
What are UTM codes and why should you use them? A UTM code is a simple piece of code that you place at the end of a URL to track where your website traffic is coming from. This piece of code is used by Google Analytics to categorise where the visitor has come from, the…
When we meet a lot of our clients and start talking Facebook advertising they haven’t yet heard of Facebook Business Manager. This handy guide explains a little about the tool and why your business may benefit from it. We have also included step by step instructions of how to create an account for your business….
Last week a few of the Anicca team headed down for the second Brighton SEO event of the year. Held twice yearly at the Brighton Centre, Brighton SEO is a search marketing conference featuring a range of speakers from the world of search. There is plenty to see and do through the day with 4…
