Digital marketing you can do in your lab coat – hosted by Anicca Digital & MediLink (26th August)

Digital marketing you can do in your lab coat – hosted by Anicca Digital & MediLink (26th August)

This was a joint webinar presented by Ann Stanley, MD of Anicca Digital and hosted by Medilink East Midlands. This webinar was designed for marketers working in medical, health, pharmaceutical or scientific sectors; who are responsible for promoting your brand, products and services. Ann Stanley will introduce a range of digital marketing techniques that can…

An introduction to optimising content for search engine optimisation – SEO (21st August)

An introduction to optimising content for search engine optimisation – SEO (21st August)

In this webinar Sukh Singh, Head of SEO at Anicca Digital, gives us a beginner’s guide to optimising content for search engine optimisation (SEO).  He looks at the basics of SEO, defining ‘content’ and why content is important for SEO, and various ways content can be optimised to rank keywords and encourage engagement. Agenda Content…

Raising finance to fund your marketing or growth – Top tips for non-finance managers (14th August)

Raising finance to fund your marketing or growth – Top tips for non-finance managers (14th August)

This webinar was designed for owners, directors and managers who want to release or increase cash in their business to fund their marketing, business growth (or even survival). This could be to raise working capital to help you run your business, or grants and loans to invest in equipment, marketing, new IT systems etc. to…

Getting started with conversion research for CRO – insights you can gather today (7th August)

Getting started with conversion research for CRO – insights you can gather today (7th August)

Conversion research and user insight is critical for conversion rate optimisation (CRO) and improving website performance, however, getting meaningful data isn’t always easy. Ed Truman’s webinar presents practical insights and techniques based around using your existing web analytics to gather user insight. It also introduces other user insight tools to enable you to take a…

Perfect your personal profile; LinkedIn tips to do in your pyjamas (10th July)

Perfect your personal profile; LinkedIn tips to do in your pyjamas (10th July)

Caroline Spence provided a practical session on how to improve and use your LinkedIn personal profile. This webinar is perfect for people in work or those who find themselves seeking opportunities, this webinar covers the basic and more advanced techniques to make your profile stand out and more searchable for clients, customers or employers. Featuring…

A beginner’s guide to setting up conversion tracking using Google Tag Manager (26th June)

A beginner’s guide to setting up conversion tracking using Google Tag Manager (26th June)

Ed Truman, Head of Analytics and Data Insights at Anicca Digital,  presented this webinar to give us a beginner’s look into setting up conversion tracking using Google Tag Manager. A webinar for anyone who wants the knowledge to be able to set-up conversion tracking for Facebook, Google Ads, and Google Analytics. This will be a…

Getting your business up and running on Instagram (12th June)

Getting your business up and running on Instagram (12th June)

In this webinar, Chris Dowse provided a practical introduction to getting your business up and running on Instagram. As more businesses turn to grow their customer base online, social media is becoming a more and more important tool for awareness, education, engagement and conversion. In this webinar we’re covering the basics for getting your business…

Using Data Studio to create marketing dashboards and to visualise your data (Friday 22nd May)

Using Data Studio to create marketing dashboards and to visualise your data (Friday 22nd May)

Ed Truman, head of Analytics at Anicca Digital, presented a practical interactive webinar on how to use Google Data Studio, to give attendees useful practical insight on how they can do this analysis themselves. Ed will unpack the most useful data metrics and show how this can be displayed in Google Data Studio and Ann…