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Future of Search: E-commerce Content

Edd Wilson of Impression gave a talk at the 2017 E-Commercial Conference on the future of search: e-commerce content. View the slides here. Author: Edd Wilson Organisation: Impression

Whats new in social media

Our final workshop from E-Commercial came from our own social duo Katie Smith & Bakti Jethwa. They spoke through everything that is new in social media and gave delegates a great insight into all things social.

Humanising Search: Voice and Visual Recognition

Search has lost its way. Somewhere along the path to indexing the world’s information we forgot about the Human in the Search equation. Search engines have forced human behaviour to adapt to them rather than the other way around. Humanising search means focusing less on individual keywords and more on

Improving Your Mobile eCommerce Site

James has experience in multiple disciplines of digital marketing, but after trying his hand at paid search, SEO and content marketing, James chose to develop his stills in web development. James has experience in a number CMS platforms including Prestashop, WordPress and Magento and is familiar with a number of

Getting The Most From Google Analytics’ Enhanced Ecommerce Reporting

This session provides tips and examples of the insights available from Enhanced Ecommerce reporting in Google Analytics. Wondering which products are most frequently removed from your shopping cart or which products have the lowest conversion rate? This session is for you! This was part of E-Commercial Conference 2016.   Author:

Five Customer Lifecycle Campaigns Every Retailer Should Be Running

James Dunford Wood, Chief Customer Officer from Ometria, looks at five automated email campaigns that help boost retention rates and revenues, using concrete examples that have worked for Ometria’s clients. This was part of the E-Commercial Conference 2016.   Author: James Dunford Wood Organisation: Ometria

Social Commerce

Having previously worked for brands such as New Look, Joules, PepsiCo and Triumph International, Samantha brings her experience of delivering effective social media strategies for both SMEs and global corporations to Anicca. A strong believer in the power of social insight in driving brand value, her data driven approach works

Future Of SEO For eCommerce Websites

The talk will focus on how SERP structure has changed over the last 12 months, and how we expect it to continue to change over the next. Tips, advice and predictions will be provided on all points, focusing on businesses who have an eCommerce website. This was a presentation from