In this week’s webinar, Sarah Ross will be presenting fundamentals and general practices for creating content. Agenda The importance of content How to audit your existing content Developing content for SEO & PR Tools & tactics for ideation The role of content in link building
In this week’s webinar, the two directors at Anicca Digital (Ann Stanley and Darren Wynn), will be discussing how they have been using OKR’s (Objectives and Key Results) to radically change the way they (and the senior management team) run the Anicca business. This webinar will be an interesting mix of theory, practical techniques, what…
Ann Stanley, founder and CEO of Anicca Digital, will be presenting this webinar on “The Digital Skills Gap – Improving digital marketing capabilities for businesses & staff”. This webinar is presented in partnership with the East Midlands Chamber’s and is part of their “People and Skills Summit” taking place virtually between Monday 14th and Friday…
In this week’s webinar presented by Irina Holiday, we will be covering Spotify Advertising and its role in building trust when everyone is actively avoiding advertising. Agenda Importance of building the trust – why Spotify? Introduction to the platform Ad formats Creating your first ad Measuring success Best practices
In this webinar, Emil Bolstad Ougendal will be taking a look at the uniqueness of sport marketing and how brands and clubs have evolved their strategies for social media. Agenda: The uniqueness of sport How history plays a big part: USA vs UK The merging of pop culture and sport How pride can affect decision…
In this week’s webinar, Amy Hayward-Paine will look at how businesses can keep a positive reputation, how to avoid issues, and managing a PR crisis. Using real-life examples, the webinar will explore best practices and templates that can be used to support reputation management planning and outreach
In this week’s webinar Sukhjinder Singh presents “What’s new in SEO: Google’s Page Experience update and more” A non-technical look at Google’s page experience update (which includes Core Web Vitals) and how you can benefit from this. We will also look at other SEO updates and opportunities, such as the impact of Google’s mobile-first update…
In this webinar Gurpreet Bassi presents “A guide to Conversion tracking and Attribution in Google Ads” This webinar will cover the different Attribution Models currently available within Google Ads. Not sure what Attribution means? Don’t worry, this will also be covered along with best practices and general ‘good-to-knows’. Agenda What is conversion tracking and how…
In this week’s webinar, Rajal Prajapat presents “The new face of digital networking”. Rajal will discuss: “How has business networking changed since covid? What is the new face of networking post-COVID What problems are people having with current networking events, how are they generating business? Agenda How to find suitable events How to make the…
Ann Stanley will be presenting this week’s webinar on the key findings of our 2021 Digital Marketing Survey. Early this year we carried out a survey of marketing professionals to ask around 20 key questions about their marketing and digital marketing. We have now crunched the number and created some useful graphs to present the…
