Sukh Singh, Head of SEO at Anicca Digital takes a look at how to attract your ideal customers using keyword research.
A look at how you can perform keyword research and target the most competitive yet achievable terms for ranking while considering your specific audience and try to attract the most relevant users to your site.
He will refer to free to use tools so everyone can complete the task while also including premium tools (to make tasks more convenient for the long-run). We will aim to do a Q&A at the end with questions being answers via chat function during the talk.
Agenda
- SEO Basics
- Algorithms
- Keyword Research
- Turning Research into Content
- Monitoring your Optimised Content
