Ed Truman, Head of Analytics and Data Insights at Anicca Digital, presented this webinar to give us a beginner’s look into setting up conversion tracking using Google Tag Manager.
A webinar for anyone who wants the knowledge to be able to set-up conversion tracking for Facebook, Google Ads, and Google Analytics. This will be a practical demo of how to do it with useful links to free guides and tools.
Agenda
- Introduction to using Google Tag Manager (GTM) for setting up pixels and conversion events
- Features and Advantages of using GTM
- Setting up Google Analytics Events
- Setting up Facebook Conversion Events
- Setting up Google Ads Conversion Events
