A beginner’s guide to setting up conversion tracking using Google Tag Manager (26th June)

Ed Truman, Head of Analytics and Data Insights at Anicca Digital,  presented this webinar to give us a beginner’s look into setting up conversion tracking using Google Tag Manager.

A webinar for anyone who wants the knowledge to be able to set-up conversion tracking for Facebook, Google Ads, and Google Analytics. This will be a practical demo of how to do it with useful links to free guides and tools.


  • Introduction to using Google Tag Manager (GTM) for setting up pixels and conversion events
  • Features and Advantages of using GTM
  • Setting up Google Analytics Events
  • Setting up Facebook Conversion Events
  • Setting up Google Ads Conversion Events


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