Leicester Digital Live 2021: The Future of Advertising & the Rise of Self-Serve
Amanda Benachour of DanAds takes us into the rapidly expanding world of self-service ad platforms and looks ahead at what this means for advertisers and publishers.

Amanda Benachour of DanAds takes us into the rapidly expanding world of self-service ad platforms and looks ahead at what this means for advertisers and publishers.
As part of Leicester Digital Live, Tomas Seliokas, Strategic Consultant at SimilarWeb, takes a look at digital trends and how businesses can leverage data to inform their own marketing activities. Through an analysis of the top 100 sites worldwide, Tomas provides actions to take when developing our own strategies.

Kenda Macdonald, bestselling author and founder of Automation Ninjas, takes us through a wide range of strategies, tips and tactics to create, build and boost your customer lists to generate real growth.

Fernando Angulo, Head of Communications at Semrush, shares an in depth analysis of content marketing and delivers actionable tips on how to drive more traffic to your content.

In this week’s webinar, Mark Janes, our Content Account Manager, will look at ways in which you can approach writing content for your website. Mark takes the approach of writing as a creative process which works in tandem with the more technical aspects of digital marketing, as well as applying some theory along the way….

In this webinar, Angela Padfield, business development manager at Anicca; will share her insights as to what makes a great salesperson. With over 25 years in sales, she will explain how to: – Identify your perfect customer – Open the sale – Demonstrate your unique selling points – Spot opportunities – Overcome objections and close…

In this webinar, Ann Stanley will summarise some of the key issues around setting up and promoting a webinar for your business. Ann will explain how this evolved over the year and which marketing channels helped us to achieve 100-200 registrations every week. When all events were cancelled in March 2020, Anicca immediately implemented a…

This week’s webinar from Anicca Digital is presented by Jayesh Mistry who will be talking on “How to use Psychology & User Bias Theory to Enhance the Performance of Your Website”. He will explain the way users behave on websites and the elements that will influence their decision making. The methodology that Jayesh has developed,…

Ed Truman will be presenting this webinar on how to set-up and use the new Google Analytics package, launched in September 2020. In this talk, Ed will explain the main differences and benefits of Analytics 4 as compared to the standard analytics that you are probably using now. This will include a demonstration of the…

About Caroline Spence will present an update of her very popular webinar on how to use LinkedIn to develop your own personal brand and profile. LinkedIn is used by potential customers and employers alike, so having an up-to-date and professional profile on LinkedIn is essential, whether you are happy in your current position or are…

