FAQ’s About Penguin 3.0 Algorithm Update

Penguin 3.0 Update

Update July 2015: Penguin update from Google. Since this blog post was written Google has made a statement about the next Penguin update. Get all the information on this latest update on our new blog post. These days, no one wants to p-p-pick up a penguin – not an online penguin anyway! The Penguin 3:0…
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Increasing eCommerce sales over the Christmas and the Holiday season – download our free...

With Christmas fast approach you need to be planning your marketing and operational strategies for the peaks and troughs that the season brings. We have prepared a 48-page white paper packed full of all the key dates, tricks and tips to get the most sales from an ecommerce site before Christmas or for other sectors…
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Ecommerce Expo – Search Engine marketing for E-commerce Website – What’s new in SEO...

Ann Stanley presented this workshop at the Ecommerce Expo on the 1st October at Olympia, London. She starts by presenting data on online ad spend, the importance of search and mobile. Then she runs through a all the algorithm changes in Google and other updates, before doing a similar summary of all the changes in AdWords,…
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Death of Authorship profile photo – will this kill Google+

Google’s  John Mueller announced yesterday afternoon  that over the next few days Google were dropping the Authorship profile photo or snippet in the search results. They are also removing the reference to the number of people in your Google+ circles . This article discusses the impact of this for companies and their search engine optimisation (SEO)…
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Breaking News: Google Unleash Two New Algorithm Updates

Breaking News: Google Unleash Two New Algorithm Updates

  Search engine giant, Google, have recently announced two updates this week – the Panda 4.0 update and the Payday Loan 2.0. So, what exactly does this mean for businesses? Should you be worried? Well, lets find out shall we. To begin, we’ll explain what the Panda 4.0 update is, what websites should be worried,…
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Top 5 SEO Takeaways from SMX Conference 2014

Top 5 SEO Takeaways from SMX Conference 2014

Have you been living in a cave? No? Well then, you’ll have definitely heard of the SMX conference which took place on the 13th-14th May 2014. And while you probably didn’t get a chance to attend one of the hottest marketing conferences of the year, luckily we at Anicca did – so here are the…
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WHAT IS STRUCTURED DATA AND WHY YOU SHOULD BE USING IT

Structured Data Title Image

What is Structured Data? Structured Data is the umbrella term that covers different types of mark up within your websites code that defines the type of data on your pages. Implementing structured data is often a job for your developers as it can be technically challenging but there are numerous benefits from incorporating this into…
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