Mark - A beginners’ guide to (and brief history of) CRM - Anicca Header Image
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A beginners’ guide to (and brief history of) CRM

CRM (Customer Relationship Management) is not a new concept. Indeed, it’s been an essential part of human nature since the very first days of trading; all that has changed is the recognition of it as a business discipline and the methods by which it is carried out. Meeting on Zoom, taking notes in OneNote and…

Writing Technical Info for an Everyday Audience
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Writing Technical Info for an Everyday Audience

When it comes to digital marketing, working in a technical space such as engineering, medicine, or law presents a whole host of issues. These industries are often highly-specialised with jargon, technical writing, legal requirements, and industry standards dictating what you speak about, and how you speak about it. Contrast this with the fact that not…

How to repurpose old content
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Go Green With Your Content: How to Repurpose Old Content

BrightonSEO 2022 is underway and we’re buzzing to see what tips, tricks, and trends we can glean from this year’s event. To help you keep up-to-date with the best and brightest in paid, organic, PR, and social media marketing we’re here to provide breakdowns of all the talks and presentations going on at the UK’s…

Tools for keyword research
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How to Do Keyword Research for SEO & PPC in 2022: Part 2

Learn how to complete keyword research for your site with our two-part guide. We’ve put together the best tips and tools for keyphrase research for your SEO and PPC campaigns in 2022 to improve your site’s visibility in search engines. Read on to find useful tools for finding keywords, a guide to understanding and improving…

digital branding and creative content Anicca Digital
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Digital Branding & Creative Content: Trends and Best Practices

Following digital creative best practice helps create a strong first impression, build out brand identity, convey key information, narrate your story, and build consumer trust. But in 2022, what are the key trends that will get you noticed to your target audience? There are several generic learnings that we suggest for this year that will…