Weekly Update – Search Marketing – 1st February 2026
How AI, automation, and brand authority are reshaping SEO and PPC. Explore key changes to ad formats, fragmented discovery, and more.

How AI, automation, and brand authority are reshaping SEO and PPC. Explore key changes to ad formats, fragmented discovery, and more.

2026 search marketing trends revealed as marketers shift budget to AI strategies. Explore key updates and winning tactics.

How Google’s January 2026 core update reshaped search marketing: 5 key trends, new tools, and the latest search strategies.

Estimated reading time: 9 minutes This week, major developments in AI marketing were announced, with Google and OpenAI leading the charge. The introduction of new protocols and tools signifies a critical shift in how retail and ecommerce brands leverage AI to enhance customer experiences and optimise sales channels. This blog post unpacks the implications of…

Estimated reading time: 11 minutes In this weekly roundup, we track how rapid advances in AI are reshaping search, media buying, ecommerce and influencer marketing. Use this summary to prioritise where to test, what to measure differently, and how to future‑proof your marketing activity as agentic commerce and AI search move from experimental to mainstream….

Estimated reading time: 12 minutes This week in search marketing news, December 2025 has revealed a number of pivotal updates affecting both SEO and PPC strategies. Key highlights include the introduction of the AI Mode button on Google’s homepage, which promises to revolutionise user interactions, and significant enhancements in Google Ads, introducing automation as the…

Ecommerce SEO tips to boost your online store rankings. From technical foundations to content strategy, learn what drives organic growth.

Testing Perplexity’s Comet AI browser for SEO tasks. Explore its strengths, limitations and practical applications for analysts.

Learn why AI predicts rather than writes, and discover practical techniques to transform AI content into authentic, human prose.

After what seems like forever, Google’s highly anticipated AI Mode officially launched in the UK on 29th July 2025. This is going to create a major shift in how users interact with Search. As part of Google’s continued investment in AI-driven search experiences, this rollout introduces a more conversational, multimodal interface—one designed to help users…

