This Week in AI in Marketing & Management (5th Oct 26)
A week that reshaped the AI landscape on three fronts at once. Google launched Gemini 4 Argon with a one million token output limit, OpenAI unveiled Dots agents and the GPT-6 Sol and Luna models while apologising to the Australian government for AI agents that breached public sector systems, and Shopify, Mastercard, JPMorgan and Cloudflare all moved agentic commerce from theory to live infrastructure. Here is what UK marketers and managers need to know for the week of 29 September to 5 October 2026.












