Using Perplexity’s Comet AI Browser for SEO
Testing Perplexity’s Comet AI browser for SEO tasks. Explore its strengths, limitations and practical applications for analysts.
Making AI Content Sound Human – Webinar Recap
Learn why AI predicts rather than writes, and discover practical techniques to transform AI content into authentic, human prose.
Google AI Mode launches in the UK: What it means for your SEO and website traffic
After what seems like forever, Google’s highly anticipated AI Mode officially launched in the UK on 29th July 2025. This is going to create a major shift in how users interact with Search. As part of Google’s continued investment in AI-driven search experiences, this rollout introduces a more conversational, multimodal interface—one designed to help users…
How AI is Secretly Rewriting Your Brand Story
Right now, artificial intelligence systems are forming opinions about your business, telling stories about your products, and influencing potential customers—and you have absolutely no control over the narrative they’re spinning. At EPIC25, Dixon Jones, from Waikay, delivered a wake-up call that should worry every marketer relying on traditional SEO strategies. The game has changed….
GSO: The Search Revolution Hiding in Plain Sight
The digital marketing world loves its acronyms, but few carry the transformative weight of GSO – Generative Search Optimisation. While the industry obsesses over the latest algorithm updates and ranking factors, a fundamental shift in how users discover and consume information is quietly reshaping the entire search landscape. At Anicca Digital’s EPIC25 conference, James Allen…
Google Shopping Optimisation: Free Product Listings
Google Shopping has many complex (and seemingly convoluted) features and potential listing formats. Since the expertise in terms of optimising Google product listings began as an SEO exercise, shifted over to PPC teams and then back to SEO again; it’s not hard to see why optimisation guidance has become so confusing. Before we learn…
2023 SEO Roundup and Tips for 2024
What happened in SEO in 2023 2023 has been a whirlwind for most SEO professionals. In a continually evolving industry, 2023 has seen multiple algorithm updates, new technologies, and numerous innovations. In this blog post, we will summarise the most noteworthy changes we’ve seen in the industry and also discuss what tips and SEO strategies…
Unleashing the Power of AI: Leveraging Chat GPT and GAI for Innovative Digital Marketing Methods
In digital marketing, the power of technology is an undeniable game-changer. Among the myriad technological advancements, the rise of Artificial Intelligence (AI) stands out for its transformative impact in recent months. Chat GPT and General AI (GAI) are AI-driven tech innovations reshaping how we strategise, execute, and evaluate digital marketing efforts, and even help…
How Adobe Suite can elevate your brand
Introduction In today’s fast-paced digital world, businesses constantly seek innovative ways to captivate their audience and elevate their brand presence. Adobe Suite offers a powerful arsenal of tools that empower businesses to unleash their creativity, transform their digital assets, and drive impactful digital marketing campaigns. In this blog, we will delve into the capabilities of…
Search & SEO News Roundup May 2023
What’s new in search this May? Search is set to change forever, ambiguous Google advice and a leaked Google memo. During May 2023, these are some of the highlights so far: Traditional Search is Not Permanent Some Users Served Google Search Generative Experience (SGE) Google: Don’t Gamble with SEO Shortcuts Google State that Invalid…
