Local SEO is forever evolving and more and more businesses are now realising the importance local SEO plays in marketing. We’ve put together a little guide of must-haves for your local business. 1. Google My Business One of the most important things to have for your local business is a verified Google My Business profile….
In today’s online world Google is pretty much the epicentre of everything. With almost any question you ask in the real world you can count on the answer being ‘Google it’, meaning having your website visible in Google is more important than ever. That, though, is easier said than done. There are a number of major…
Last week some of the Anicca team headed down for the second Brighton SEO event of the year. Held twice yearly at the Brighton Dome Brighton SEO is a free conference featuring speakers that specialise in all areas from local SEO, content, social and tech SEO. For me, it was my first experience of…
Unfortunately for small local businesses, Google has rolled out yet another update to its ever changing local results pages. Instead of the usual 7-pack of local listings on the first page of local searches, there are only 3 displayed now. In what most people are describing as a push towards more paid ad space on…
We are of course talking about the Google Panda. Yes, Google has announced that last weekend it had started a roll out of the latest version of its algorithm; named Google Panda 4.2. Google Panda first hit the web in February 2011 and targets poor quality sites to stop them appearing high up in the…
It’s no lie, the Apple iPhone is simply a must have for most people these days. You can’t leave your house without it, walk down the street without seeing somebody using one for a selfie or using it to find a shop in town. So are you making the most of all these iPhone users?…
Do you ever sit and wonder what your SEO Consultant is going on about? As many of you will know, sometimes speaking with an SEO consultant or online marketer can feel like talking to someone in a different language. In this blog post we have created a small glossary with some of the more common…