When you come to optimise your website, it is common to only focus on the main search engines; Google or Bing and any search engines with market share in your region (Yandex and Baidu for example). But are you missing out on extra traffic through the smaller search engines? This is something we’ve been looking…
As the digital world continues to be dominated by news of the global Coronavirus pandemic, brands and marketers are facing tough decisions about their online presence and digital campaigns. At Anicca Digital, we are seeing an increase in clients contacting us for advice on how to adapt their marketing efforts across social media and search…
The rel=nofollow tag has always been a hot topic in the SEO industry and this week is no different, Google has put it back in the spotlight with the announcement that they will be treating rel=”nofollow” links differently moving forward. The news comes as part of an announcement about two new link attributes that they…
When it comes to SEO, most of us will agree that earning backlinks can be one of the most challenging tasks to take on. If you look at any ‘Google Ranking Factor’ studies conducted, then you will almost always see that ‘Link Signals’ are still the number one ranking factor. Link building is not as…
Last Thursday, members of our agency ‘tech team’ headed down to London for the Digital Elite Day Conference. The Digital Elite Day is an advanced learning conference with two tracks, one for Analytics and CRO experts and one for Search, – if you haven’t been before it’s well worth attending! I spent the day in…
With over 22 million live websites built on WordPress[1], it is the most popular CMS available today. With thousands of themes available for free and to buy, it has never been easier to get set up with your very own website. But with millions of websites currently live, almost all niches are saturated and it’s…
Having undertaken many SEO projects over the last seven years, from small local campaigns to international projects in a variety of niches, we have found that many businesses believe their competitors to one group of companies but when it comes to search, it turns out that it’s a different group of companies entirely. One of…
In recent years Google has continued to push a greater emphasis on Structured Data (Schema) and as a result continues to support an ever-growing range of markups for various parts of a website. Essentially, schema is a way for you to highlight important information for your business, whether this is your address, business type or…
You are probably no stranger to being told ‘your website needs to be faster’, but if you’re still not doing anything about it then you might find yourself running into a few issues over the next few months. A recent study by Branded3 put page load speed within their top 10 ranking factors of 2018,…
Over the last few years, the term ‘SEO’ has become more prominent within the business and marketing industry. A few years ago, if you mentioned SEO to someone they would simply look at you with a glazed expression. Nowadays, people have a rough idea of what you’re talking about and it’s not just something ‘to…
