Cambridge Marketing Seminar Recap with Slides – 1 April

Anicca Digital was in sunny Cambridge on Monday talking to an audience of advanced marketers about Chatbots, Programmatic TV, offline data importing, and A10 marketing strategy. The event was hosted at the Moller Centre in Cambridge on the 1st April and featured a packed morning agenda that featured the following talks:

Talks with links to slides:

  • Creating your 2019 Digital Marketing Strategy using the Anicca’s A10 Marketing Framework by Ann Stanley – Download Slides
  • Using Google Data Studio with CRM sales data to understand the value of your leads by Ed Truman –  Download Slides
  • Whats new in paid social advertising and recent success stories by Ann Stanley –  Download Slides
  • Applications and live demo of chat-bots by Stefan Bercik – Download Slides


We also had a guest speaker from Sky who presented on Sky AdSmart. This is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV. With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on national channels from as little as £3K, providing an ideal gateway into TV advertising that may have been perceived as cost prohibitive before. Learn More www.skyadsmart.co.uk





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