The opening talk at 2018’s eCommercial conference was courtesy of our own Ann Stanley, updating attendees on new developments across paid media. The State of Digital Advertising in 2018 As changes in the political and economic world continue to churn, physical shops on the high street struggle as the eCommerce sector booms. The UK…
Ross Davies, the founder of Nottingham-based web design agency Strafe Creative, kicked off the afternoon talks at this year’s e-Commercial conference. The talk covered the importance of using purpose-led design when putting together a website. With the average eCommerce conversion rate across sectors currently at 2%, there are plenty of opportunities to increase conversion…
Our guest speaker, John Rowley, Digital Marketing Manager at Thorntons Ferrero, talked about elements to consider when creating an eCommerce customer journey on a large eCommerce site, from brand awareness through to data evaluation. How to Create a High-Quality eCommerce Customer Experience An online customer journey will have many touchpoints, including brand awareness increase through…
Anyone who is familiar with marketing will know the importance of choosing the right message when advertising, considering what message will best entice the reader to take the actions that you desire them to. As people will react differently to different messages, it is important to work out which message works best for your services….
Combine Different Data Sources Within a Single Chart Data Studio is Google’s very powerful data visualisation tool which is great for bringing together data from multiple sources and presenting it in a highly visual and accessible way. With the introduction of data blending, it now allows even more flexibility by enabling you to combine multiple…
Turning a ‘yawn’ into ‘awe’: idea generation and content strategy for ‘dull’ industries When I first started learning about SEO, I quickly discovered my mates are not that interested in the most recent updates to Google’s algorithm. That’s because, in some people’s eyes, SEO is a bit boring. Wild, right? I think SEO is fascinating. It’s…
@danaditomaso who presented at Brighton SEO 2018 recently brought to my attention the very useful benefits of using calculated formulas within Google Data Studio during her talk on ‘The math behind effective reporting. Calculated field formulas within Google Data Studio are a very powerful yet underused feature of Data Studio which can really help with…
Content marketing can be used to support every aspect of SEO, and while on-page and technical SEO are both extremely important when increasing organic traffic, off-page SEO can often end up getting ignored. This is often due to the ‘build it and they will come’ attitude which is still prevalent in a lot of content…
Nowadays, businesses need to consider how best to utilise online marketing methods to reach prospective customers. The reality is that for most people delving into the digital landscape of paid advertising, it can seem like a complicated and costly process. To address this issue, search engines such as Google have simplified their offered advertising methods…
Supercharge your website reporting with our super impactful, highly accessible reporting dashboards! Data is at its best when its easily accessible and meaningful, that’s why we have created a unique set of Premium Google Data Studio Dashboards that pulls together the ‘must have’ data metrics from Google Analytics, Search Console and Google AdWords, allowing you to…