Our annual E-Commerical conference kicked off with Anicca Digital’s MD Ann Stanley’s talk on using Paid Channels as part of a multi-channel strategy. Filled with actionable advice, the talk was a tour of how Google AdWords can act as the essential glue between SEO, PR, Content Marketing and Social Media campaigns. Traditional integration of paid…
Get 20% Off Google Analytics Audits in April How much do you trust your data? – Make sure your Google Analytics is performing for you. Let us health check your Google Analytics account this April to give you peace of mind that you are accurately tracking and reporting what you need. For a limited only…
We are currently offering businesses 25% off our Google Analytics services if they signup before 2017. We offer 3 main analytics package types ranging from basic setups to bespoke conversion tracking options. All of our packages include full health check and profile setup. For further details of our analytics services check out our main services…
Most website owners aren’t tracking their websites fully so are unable to understand the true value of the traffic coming into their websites. Here’s our list of basic tracking metrics you should be tracking. How many of these are you tracking? Want to get these in place for 2017? Contact us today to find out…
There’s a new type of spam hitting Google Analytics Accounts over the past few weeks which can be identified in your Google Analytics language report as: Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump! Here is a screen shot taken from the audience overview report: This new bizarre wave…
Anicca has developed three new PPC tools which we hope all digital marketers will find extremely useful. The three tools include; a UTM link builder tool, an XML Feed Converter and a broad match keyword converter tool. All of these are fully functional and are available for free on our website under the tools section. 1.Build Campaign…
Read the following guide to learn how to set up Facebook conversion tracking to track specific events on your website via Google Tag Manager. NOTE: Since May 2017 Facebook has enabled an auto setup feature for Google Tag Manager. However the manual method below is still recommended as the best option to use. By…
Google this month rolled out new improvements to the Search Console Report within Google Analytics. The new report allows the ability to display Search Console metrics (i.e your organic search data) alongside Google Analytics metrics in one combined report– giving you a full view of how your site shows up and performs in organic search…
Give your analytics a spring clean tidy using our quick and handy checklist of must have checks for Google Analytics to ensure your account is in tip top condition. #1 Check Your Website Tags Download the Google Tag Assistant plugin (Google Chrome only) to find out what Google tags you have on your website. This…