Local SEO For Franchise Businesses Ann Stanley was invited to present a workshop at the National Franchise Exhibition in Birmingham (Feb 21st 2015). As many franchise businesses are local businesses, the focus of the presentation was how to use local search engine optimisation (SEO) to help them be found in Google for local search terms. …
Ann Stanley and the team from SEO Monitor joined forces at SES London this week (10th February 2015) to present an SEO case study on how Anicca used the amazing SEO Monitor tool to help them set-up and track the SEO project for Sofa.com. You can read more about how we took sofa.com to number…
The new Panda 4.1 algorithm update from Google could make or break your website. Learn what to expect and how to counteract a potential hit right here.
Update July 2015: Penguin update from Google. Since this blog post was written Google has made a statement about the next Penguin update. Get all the information on this latest update on our new blog post. These days, no one wants to p-p-pick up a penguin – not an online penguin anyway! The Penguin 3:0…
With Christmas fast approach you need to be planning your marketing and operational strategies for the peaks and troughs that the season brings. We have prepared a 48-page white paper packed full of all the key dates, tricks and tips to get the most sales from an ecommerce site before Christmas or for other sectors…
Ann Stanley presented this workshop at the Ecommerce Expo on the 1st October at Olympia, London. She starts by presenting data on online ad spend, the importance of search and mobile. Then she runs through a all the algorithm changes in Google and other updates, before doing a similar summary of all the changes in AdWords,…
SEM Days is Eastern Europe’s leading digital and search marketing conference, taking place in the wonderful and historic city of Bucharest between 24-25th September 2014. This year Ann Stanley (MD of Anicca Digital) was invited to present the keynote. Instead of presenting on the recent updates in AdWords or SEO, Ann has chosen to speak on how email…
Prepare your website for the impending 3:0 Penguin Algorithm update and follow our useful advice which explains everything you need to know.
Google’s John Mueller announced yesterday afternoon that over the next few days Google were dropping the Authorship profile photo or snippet in the search results. They are also removing the reference to the number of people in your Google+ circles . This article discusses the impact of this for companies and their search engine optimisation (SEO)…
Search engine giant, Google, have recently announced two updates this week – the Panda 4.0 update and the Payday Loan 2.0. So, what exactly does this mean for businesses? Should you be worried? Well, lets find out shall we. To begin, we’ll explain what the Panda 4.0 update is, what websites should be worried,…